Cross-Cultural Management plays a significant role in International Business because of the globalization and internationalization of companies. Culture influences international business in several ways and failing to understand such complexities could affect the growth of the business. By applying the scientific-practitioner approach, students would receive a first-class didactic approach to teaching, including video cases, practical examples from multinational companies and teamwork. After the end of this course, students would achieve the following objectives.
SSBM is a research-based business and management school with faculty from top universities around the world. At SSBM we believe that the quality of an educational program is driven by the lecturer’s knowledge and experience.