This course includes a study of strategic planning including mission statement development, analysis of the external environment and internal organizational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics. Special emphases are given to the integration and coordination of the functional areas within the enterprise. The case method will be used to provide practical experience in analysis and decisionmaking in the solution of business problems.
SSBM is a research-based business and management school with faculty from top universities around the world. At SSBM we believe that the quality of an educational program is driven by the lecturer’s knowledge and experience.