enEXPERTS IN BUSINESS EDUCATION

Giuseppe Catenazzo, PhD

Giuseppe Catenazzo, PhD

Biography

Head of Research and Adjunct Lecturer in Marketing and Service Operations Management: American

University of Applied Sciences Institute in Switzerland, La Tour-de-Peilz, Switzerland 

  • Head of Research and an active researcher in Marketing and Operations Management.
  • Teaching Service Operations Management and Digital Marketing to Undergraduates and Postgraduates.

Prof. Catenazzo is also an External Lecturer in Market Research and Consumer Behaviour at the University of Applied Sciences in Western Switzerland (HEG Geneva) and an Affiliate Professor in Marketing at ICN Business School, a leading French Grande Ecole. An Italian and Swiss citizen, Giuseppe studied in France, Italy, Switzerland, and the United Kingdom and speaks several languages. Dr Catenazzo is also an editor of international research books; his research on quality perceptions, service recovery, and complaining behaviour has been published in Production Planning and Control, International Journal of Quality and Reliability Management, Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, and Anatolia International Journal of Tourism and Hospitality Research.