Iva Buljubasic is currently working as Assistant Professor at the Academy of Arts and Culture in Osijek, Department for culture, media and management with institutional obligations as a Chief Erasmus+ Coordinator and Advisor at the Centre for Interdisciplinary Research in the Arts and Sciences. In 2014 she got a scholarship from Robert Bosch Foundation and Goethe Institution. In 2015, she got a PhD in the field of unconventional marketing at the Faculty of Economics in Osijek, Croatia. In 2017, she had her own course “Guerilla Marketing Communications” at the Stuttgart Media University, Faculty of Electronic Media. In 2018 she led students in the marketing campaign for “Landesmuseum Württemberg” in Stuttgart and for that same campaign students received the Rector’s award at University of Osijek. Also, during the same year she got a scholarship from Shanghai University of International Business and Economics for professional training.
From 2018 to 2020 she led a scientific research project called “The influence of promotional activities on the development of Generation Y audience in national and city theaters in Croatia” and the project was financed by University of Osijek and declared as a project of special meaning for Academy of Arts and Culture in Osijek. In the year 2019 she got a scholarship from Bavarian Ministry for Science and Arts for professional training at University of Eichstätt-Ingolstadt.
During 2020 she started working as an External Associate at the Faculty of Economics in Osijek and Catholic Faculty of Theology in Zagreb. She is also reviewing scientific papers in the field of economy (marketing and management).