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X-WR-CALNAME:Swiss School of Business and Management Geneva
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X-WR-CALDESC:Events for Swiss School of Business and Management Geneva
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DTSTART:20220327T010000
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DTSTART;TZID=Europe/Paris:20220513T170000
DTEND;TZID=Europe/Paris:20220513T210000
DTSTAMP:20260412T012931
CREATED:20220310T083422Z
LAST-MODIFIED:20220310T083430Z
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SUMMARY:Cross Cultural Management
DESCRIPTION:Course Name: Cross Cultural Management\nCourse Lecturer: Alex Ekow Asampong\, EDBA\nCourse Description: Cross-Cultural Management plays a significant role in International Business because of the globalization and internationalization of companies. Culture influences international business in several ways and failing to understand such complexities could affect the growth of the business. By applying the scientific-practitioner approach\, students would receive a first-class didactic approach to teaching\, including video cases\, practical examples from multinational companies and teamwork. After the end of this course\, students would achieve the following objectives.
URL:https://www.ssbm.ch/event/cross-cultural-management/
LOCATION:Zagreb\, Veslačka 2a\, Zagreb\, 10000\, Croatia (Local Name: Hrvatska)
CATEGORIES:general
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2020/11/Alex.jpg
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DTSTART;TZID=Europe/Paris:20220518T170000
DTEND;TZID=Europe/Paris:20220518T210000
DTSTAMP:20260412T012931
CREATED:20220228T111608Z
LAST-MODIFIED:20220328T102527Z
UID:19154-1652893200-1652907600@www.ssbm.ch
SUMMARY:Strategic Risk Management
DESCRIPTION:Location: Zagreb campus\nCourse name: Strategic Risk Management\nProgram name: MBA\nLecturer: M.Sc. Drazen Rajakovic ACCA\, CIA\nCourse description: Strategic Risk Management course consists of four modules outlining and combining modern theoretical concepts of risk management and strategy analysis with aim of educating students to be able to manage company strategic risks. Student will be provided with methodologies and tools for risk identification and evaluation\, as well as for strategy analyses and development.
URL:https://www.ssbm.ch/event/strategic-risk-management/
LOCATION:Zagreb\, Veslačka 2a\, Zagreb\, 10000\, Croatia (Local Name: Hrvatska)
CATEGORIES:general
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/02/hr_Drazen_Rajakovic_700x700.jpg
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DTSTART;TZID=Europe/Paris:20220520T170000
DTEND;TZID=Europe/Paris:20220520T210000
DTSTAMP:20260412T012931
CREATED:20220228T112335Z
LAST-MODIFIED:20220309T084109Z
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SUMMARY:Sales and Marketing Integration
DESCRIPTION:Location: Zagreb campus\nCourse name: Sales and Marketing Integration\nProgram name: MBA\nLecturer: Ivana Nobilo\, PhD\nCourse description: The course introduces students to smarketing concept which stands for integration of sales and marketing. The aim of the course is to familiarize students with knowledge\, tools and techniques needed to integrate sales and marketing through activities\, systems and processes\, organizational structure as well as (re)building the culture. Basic topics and segments of smarketing that students will address in this course are: sales vs. Marketing approach\, types of sales and marketing relationship\, 5 keys of sales and marketing integration\, revenue office\, B2B smarketing\, how to use technology in integration\, 4E as a new marketing mix\, economy of experience\, and more.
URL:https://www.ssbm.ch/event/ivana-nobilo-phd/
LOCATION:Zagreb\, Veslačka 2a\, Zagreb\, 10000\, Croatia (Local Name: Hrvatska)
CATEGORIES:general
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2019/05/nobilo.jpg
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