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X-WR-CALDESC:Events for Swiss School of Business and Management Geneva
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DTSTART;TZID=Europe/Paris:20220905T130000
DTEND;TZID=Europe/Paris:20220905T140000
DTSTAMP:20260411T150146
CREATED:20220125T092454Z
LAST-MODIFIED:20220830T082506Z
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SUMMARY:Academic Writing Skills
DESCRIPTION:Academic Writing Skills by Anna Provodnikova\, PhD
URL:https://www.ssbm.ch/event/research-methods-how-to-measure-unconscious-emotional-reactions/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/06/Anna-Provodnikova-scaled.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220906T170000
DTEND;TZID=Europe/Paris:20220906T180000
DTSTAMP:20260411T150146
CREATED:20220207T094657Z
LAST-MODIFIED:20220207T094657Z
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SUMMARY:Welcome to the DBA program
DESCRIPTION:Welcome to the DBA program\, Mario Silic\, PhD
URL:https://www.ssbm.ch/event/welcome-to-the-dba-program-4/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/03/mariosilic-300x300-1.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220907T170000
DTEND;TZID=Europe/Paris:20220907T210000
DTSTAMP:20260411T150146
CREATED:20220330T092128Z
LAST-MODIFIED:20220330T092128Z
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SUMMARY:How brands use our brains in ADS
DESCRIPTION:Lecturer: Hedda Martina Šola\, PhD\nDescription: Marketing strategy and content collecting strategies that have been used in the past to address corporate demands have failed since they do not always generate the intended outcomes. This has demanded the employment of novel data collection approaches and processes. To understand how the reaction to the ads is before it has been published\, it is required to evaluate the efficacy of marketing with the use of neuromarketing. Neuromarketing uses neuroscientific tools to create advertising based on how we respond biologically to marketing campaigns. It may sound like the future\, but it’s the present. Brands are already utilizing neuromarketing to give them a clearer\, more accurate picture of how their potential customers react to different styles of advertising and marketing
URL:https://www.ssbm.ch/event/how-brands-use-our-brains-in-ads/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/03/Untitled-design-3-4.jpg
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BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220926T160000
DTEND;TZID=Europe/Paris:20220926T170000
DTSTAMP:20260411T150146
CREATED:20220328T131022Z
LAST-MODIFIED:20220328T131022Z
UID:19735-1664208000-1664211600@www.ssbm.ch
SUMMARY:How to position your portfolio (invest) in current market environment \, Ivan Kurtović
DESCRIPTION:Lecturer: Ivan Kurtovic\nDescription: Recently\, we are all under constant influence of various news and buzz worlds i.e. inflation\, recession\, pandemic etc. that affect our rational thinking and behaviour when it comes to long term view. This webinar will try to capture long term trends that should influence our thinking i.e. investment plan\, proper diversification and above all – long term investment horizon. Q&A session to follow post webinar.
URL:https://www.ssbm.ch/event/how-to-position-your-portfolio-invest-in-current-market-environment-ivan-kurtovic/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/03/ivan-kurtovic-2.jpg
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