BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Swiss School of Business and Management Geneva - ECPv6.14.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://www.ssbm.ch
X-WR-CALDESC:Events for Swiss School of Business and Management Geneva
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/Paris
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20220327T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20221030T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
TZNAME:CEST
DTSTART:20230326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0200
TZOFFSETTO:+0100
TZNAME:CET
DTSTART:20231029T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230726T163000
DTEND;TZID=Europe/Paris:20230726T180000
DTSTAMP:20260820T141605
CREATED:20230321T142531Z
LAST-MODIFIED:20230714T082523Z
UID:27665-1690389000-1690394400@www.ssbm.ch
SUMMARY:Intellectual Property Rights and Franchise
DESCRIPTION:Webinar description:  This webinar highlights on the main international IPR and franchising rules\, steps\, importance\, advantages\, and disadvantages\, along with a special focus on the importance of IPR in Franchising.
URL:https://www.ssbm.ch/event/intellectual-property-rights-and-franchise/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2023/03/INTELLECTUAL-PROPERTY.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230622T130000
DTEND;TZID=Europe/Paris:20230622T140000
DTSTAMP:20260820T141605
CREATED:20221213T122551Z
LAST-MODIFIED:20221213T122551Z
UID:25615-1687438800-1687442400@www.ssbm.ch
SUMMARY:How to Write Literature Review by Anna Provodnikova\, PhD
DESCRIPTION:
URL:https://www.ssbm.ch/event/how-to-write-literature-review-by-anna-provodnikova-phd/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/06/Anna-Provodnikova-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230619T163000
DTEND;TZID=Europe/Paris:20230619T180000
DTSTAMP:20260820T141605
CREATED:20230228T120830Z
LAST-MODIFIED:20230228T120830Z
UID:27199-1687192200-1687197600@www.ssbm.ch
SUMMARY:Strategic Foresight in their attempt to successfully deal with the future. Velimir Srica\, PhD
DESCRIPTION:This webinar shall address trends in digital acceleration and transformation\, strategic changes in organizational culture\, challenges of new business models and similar issues facing modern managers
URL:https://www.ssbm.ch/event/strategic-foresight-in-their-attempt-to-successfully-deal-with-the-future-velimir-srica-phd/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2015/09/velimirsrica.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230619T160000
DTEND;TZID=Europe/Paris:20230619T170000
DTSTAMP:20260820T141605
CREATED:20230526T145011Z
LAST-MODIFIED:20230526T145137Z
UID:28535-1687190400-1687194000@www.ssbm.ch
SUMMARY:International Humanitarian Law and Human Rights Webinar
DESCRIPTION:Join us on this enlightening webinar as we explore the vital topics of International Humanitarian Law (IHL) and Human Rights\, presented by esteemed experts in the field\, Petra Pocrnić Perica and Efraim Barak\, directors of the International Humanitarian Law and Human Rights program.  In this webinar\, we will delve into the fundamental principles and legal frameworks that govern IHL and Human Rights on a global scale. Petra Pocrnić Perica and Efraim Barak\, renowned authorities in the field\, will share their extensive knowledge and experiences\, offering valuable insights into the significance and application of these crucial areas of law.     Monday\, June 19 · 4:00 – 5:00pm Time zone: Europe/Zurich Google Meet joining info Video call link: https://meet.google.com/pma-nqsk-vvo Or dial: ‪(US) +1 321-677-2220 PIN: ‪881 521 288#
URL:https://www.ssbm.ch/event/international-humanitarian-law-and-human-rights-webinar/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2023/05/1-2-min.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230619T150000
DTEND;TZID=Europe/Paris:20230619T160000
DTSTAMP:20260820T141605
CREATED:20230526T144149Z
LAST-MODIFIED:20230526T145216Z
UID:28531-1687186800-1687190400@www.ssbm.ch
SUMMARY:International Sports Law Webinar
DESCRIPTION:Join us on this informative webinar held by International Sports Law program directors Petra Pocrnić Perica\, Efraim Barak and Nadja Prohić Stolić. as we delve into the fascinating world of Sports Law and its global impact.  In this webinar\, we will explore the intricacies of Sports Law\, examining its role in governing various aspects of the sports industry. Petra Pocrnić Perica\, Nadja Prohić Stolić and Efraim Barak\, both renowned experts in the field\, will share their vast knowledge and experience to provide valuable insights into the legal framework that shapes the world of sports.  Date: Monday\, June 19 Time: 3:00 PM – 3:45 PM CET Joining Info: – Video call link: https://meet.google.com/fkx-axfw-cfz – Dial-in: ‪(US) +1 254-863-1602 PIN: ‪369 802 308#
URL:https://www.ssbm.ch/event/international-sports-law-webinar/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2023/05/2-2-min.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230607T163000
DTEND;TZID=Europe/Paris:20230607T180000
DTSTAMP:20260820T141605
CREATED:20230227T121009Z
LAST-MODIFIED:20230227T121009Z
UID:27138-1686155400-1686160800@www.ssbm.ch
SUMMARY:Business IT webinar by Minja Bolesnikov\, PhD
DESCRIPTION:The Business IT webinar will equip bachelor students with a comprehensive understanding of the role of technology in modern business and provide them with practical knowledge and skills to leverage technology for driving business growth and innovation.
URL:https://www.ssbm.ch/event/business-it-webinar-by-minja-bolesnikov-phd/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/06/IMG_4051.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230531T160000
DTEND;TZID=Europe/Paris:20230531T170000
DTSTAMP:20260820T141605
CREATED:20230214T111340Z
LAST-MODIFIED:20230214T112005Z
UID:26941-1685548800-1685552400@www.ssbm.ch
SUMMARY:DBA: How to start your research? by Mario Silic
DESCRIPTION:
URL:https://www.ssbm.ch/event/dba-how-to-start-your-research-by-mario-silic/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/11/Mario-Silic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230517T130000
DTEND;TZID=Europe/Paris:20230517T130000
DTSTAMP:20260820T141605
CREATED:20221213T115009Z
LAST-MODIFIED:20221213T122406Z
UID:25613-1684328400-1684328400@www.ssbm.ch
SUMMARY:Ethical Issues in the context of Research by Anna Provodnikova\, PhD
DESCRIPTION:
URL:https://www.ssbm.ch/event/ethical-issues-in-the-context-of-research-by-anna-provodnikova-phd/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/06/Anna-Provodnikova-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230511T163000
DTEND;TZID=Europe/Paris:20230511T180000
DTSTAMP:20260820T141605
CREATED:20230222T104740Z
LAST-MODIFIED:20230222T104817Z
UID:27095-1683822600-1683828000@www.ssbm.ch
SUMMARY:Challenges facing Luxury in a Post Covid World
DESCRIPTION:Webinar description The perception of luxury goods has completely changed since Covid arose\, sustainability and CSR values are gaining furthermore space every day! How is luxury coping with it? How the luxury world adapts to its new environment? We try to come up with the first solutions.
URL:https://www.ssbm.ch/event/challenges-facing-luxury-in-a-post-covid-world/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/png:https://www.ssbm.ch/wp-content/uploads/2020/09/Fabien.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230504T163000
DTEND;TZID=Europe/Paris:20230504T173000
DTSTAMP:20260820T141605
CREATED:20230413T092349Z
LAST-MODIFIED:20230413T092349Z
UID:28076-1683217800-1683221400@www.ssbm.ch
SUMMARY:How to choose a research topic? Giacomo Marzi\, PhD
DESCRIPTION:Description:  Finding a meaningful and attractive research topic is often an arduous task. In this webinar we explore how to approach the selection of a research question\, the positioning of the research in the literature\, and possible approaches to craft a dissertation/research paper/report that addresses an interesting yet understudied topic.
URL:https://www.ssbm.ch/event/how-to-choose-a-research-topic-giacomo-marzi-phd/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2018/08/GiacomoMarzi1000_new-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230427T163000
DTEND;TZID=Europe/Paris:20230427T180000
DTSTAMP:20260820T141605
CREATED:20230320T153341Z
LAST-MODIFIED:20230320T153341Z
UID:27645-1682613000-1682618400@www.ssbm.ch
SUMMARY:Customer experience and Digital experience in todays business environment by Damir Gavran
DESCRIPTION:Webinar Description:  Webinar will take students through 3 chapters explaining how Data\, AI and Customer experience drive todays business into totally new dimension. One of the chapters will speak about Metaverse and how new technology fueled with billions who already actively consume web3 environment playing games drive investments and opens totally new space for thousands of companies to engage with customers.
URL:https://www.ssbm.ch/event/customer-experience-and-digital-experience-in-todays-business-environment-by-damir-gavran/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/01/gavran.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230420T163000
DTEND;TZID=Europe/Paris:20230420T180000
DTSTAMP:20260820T141605
CREATED:20230221T122853Z
LAST-MODIFIED:20230221T155547Z
UID:27075-1682008200-1682013600@www.ssbm.ch
SUMMARY:Corporate Security and Business Intelligence\, Luka Lesko\, PhD
DESCRIPTION:The webinar approaches the work scope in the field of corporate security and the modalities of establishing a corporate security system. It also explains the purpose and cycle of the business intelligence process\, in order to make faster and better business decisions. During the webinar\, a special focus will be placed on business counterintelligence methods\, for the purpose of protecting confidential business information. Also\, the impact of the COVID-19 pandemic on the field of corporate security will be further explained.
URL:https://www.ssbm.ch/event/corporate-security-and-business-intelligence-luka-lesko-phd/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2023/02/Luka-Lesko.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230414T130000
DTEND;TZID=Europe/Paris:20230414T140000
DTSTAMP:20260820T141605
CREATED:20221213T114319Z
LAST-MODIFIED:20221213T114319Z
UID:25611-1681477200-1681480800@www.ssbm.ch
SUMMARY:Academic Writing by Anna Provodnikova\, PhD
DESCRIPTION:
URL:https://www.ssbm.ch/event/academic-writing-by-anna-provodnikova-phd/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/06/Anna-Provodnikova-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230404T150000
DTEND;TZID=Europe/Paris:20230404T160000
DTSTAMP:20260820T141605
CREATED:20230214T102532Z
LAST-MODIFIED:20230214T102532Z
UID:26928-1680620400-1680624000@www.ssbm.ch
SUMMARY:DBA. How to start your research? by Mario Silic\, PhD
DESCRIPTION:
URL:https://www.ssbm.ch/event/dba-how-to-start-your-research-by-mario-silic-phd-2/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/11/Mario-Silic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230322T163000
DTEND;TZID=Europe/Paris:20230322T180000
DTSTAMP:20260820T141605
CREATED:20230222T113218Z
LAST-MODIFIED:20230222T114942Z
UID:27098-1679502600-1679508000@www.ssbm.ch
SUMMARY:How Business Environment Has Changed in the Recent Past? Jaka Vadnjal
DESCRIPTION:Description:  This webinar shall tackle some traditional theories which are exposed to big challenges to answer questions like everybody talks about recession.
URL:https://www.ssbm.ch/event/how-business-environment-has-changed-in-the-recent-past/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2020/09/Jaka.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230315T130000
DTEND;TZID=Europe/Paris:20230315T140000
DTSTAMP:20260820T141605
CREATED:20221213T112120Z
LAST-MODIFIED:20221213T112120Z
UID:25606-1678885200-1678888800@www.ssbm.ch
SUMMARY:How to Write a Thesis by Anna Provodnikova\, PhD
DESCRIPTION:
URL:https://www.ssbm.ch/event/how-to-write-a-thesis-by-anna-provodnikova-phd/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/06/Anna-Provodnikova-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230308T150000
DTEND;TZID=Europe/Paris:20230308T160000
DTSTAMP:20260820T141605
CREATED:20230222T125226Z
LAST-MODIFIED:20230222T125226Z
UID:27103-1678287600-1678291200@www.ssbm.ch
SUMMARY:Leadership decision making style for Indian business context\, Pranjal Kumar Phukan
DESCRIPTION:
URL:https://www.ssbm.ch/event/leadership-decision-making-style-for-indian-business-context-pranjal-kumar-phukan/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2023/02/Pranjal-Kumar-Phukan.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230228T170000
DTEND;TZID=Europe/Paris:20230228T180000
DTSTAMP:20260820T141605
CREATED:20230214T102355Z
LAST-MODIFIED:20230214T112036Z
UID:26923-1677603600-1677607200@www.ssbm.ch
SUMMARY:DBA: How to start your research? by Mario Silic
DESCRIPTION:
URL:https://www.ssbm.ch/event/dba-how-to-start-your-research-by-mario-silic-phd/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/11/Mario-Silic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230213T130000
DTEND;TZID=Europe/Paris:20230213T140000
DTSTAMP:20260820T141605
CREATED:20221213T123501Z
LAST-MODIFIED:20221213T123501Z
UID:25617-1676293200-1676296800@www.ssbm.ch
SUMMARY:How to Write a Research Proposal by Anna Provodnikova\, PhD
DESCRIPTION:
URL:https://www.ssbm.ch/event/how-to-write-a-research-proposal-by-anna-provodnikova-phd/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/06/Anna-Provodnikova-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20230113T130000
DTEND;TZID=Europe/Paris:20230113T140000
DTSTAMP:20260820T141605
CREATED:20221213T111415Z
LAST-MODIFIED:20221213T111415Z
UID:25595-1673614800-1673618400@www.ssbm.ch
SUMMARY:How to Write Concept Paper by Anna Provodnikova\, PhD
DESCRIPTION:
URL:https://www.ssbm.ch/event/how-to-write-concept-paper-by-anna-provodnikova-phd/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/06/Anna-Provodnikova-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20221220T130000
DTEND;TZID=Europe/Paris:20221220T140000
DTSTAMP:20260820T141605
CREATED:20220103T152014Z
LAST-MODIFIED:20221130T141517Z
UID:18403-1671541200-1671544800@www.ssbm.ch
SUMMARY:Ethical issues in the context of research? by Anna Provodnikova\, PhD
DESCRIPTION:Ethical issues in the context of research by Anna Provodnikova\, PhD  Webinar will answer to questions: What to consider when conducting research involving humans? What are the necessary steps to get an approval? How to design an informed consent?   
URL:https://www.ssbm.ch/event/ethical-issues-in-the-context-of-research/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/06/Anna-Provodnikova-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20221208T160000
DTEND;TZID=Europe/Paris:20221208T170000
DTSTAMP:20260820T141605
CREATED:20221116T143944Z
LAST-MODIFIED:20221130T141611Z
UID:25025-1670515200-1670518800@www.ssbm.ch
SUMMARY:Does Diversity & Inclusion Impact Organisational Excellence by Dr. Lakshmi
DESCRIPTION:Topic: Does Diversity & Inclusion impact Organisational excellence\, Dr Lakshmi   Description: This interesting webinar is intended to tackle an interest and awareness on basic tenets of Diversity & Inclusion and how it impacts organisations\, by following several segments:  Need for D&I Dimensions of D&I Impact of D&I Barriers and how to foster inclusion
URL:https://www.ssbm.ch/event/does-diversity-inclusion-impact-organisational-excellence/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/11/1617384767804.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20221201T160000
DTEND;TZID=Europe/Paris:20221201T180000
DTSTAMP:20260820T141605
CREATED:20221109T092109Z
LAST-MODIFIED:20221109T092109Z
UID:24896-1669910400-1669917600@www.ssbm.ch
SUMMARY:Performance Management by Minja Bolesnikov Head of SSBM Research
DESCRIPTION:Performance Management Webinar by Minja Bolesnikov Head of SSBM Research
URL:https://www.ssbm.ch/event/performance-management-by-minja-bolesnikov-head-of-ssbm-research/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/06/IMG_4051.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20221117T160000
DTEND;TZID=Europe/Paris:20221117T180000
DTSTAMP:20260820T141605
CREATED:20221109T091859Z
LAST-MODIFIED:20221109T091859Z
UID:24894-1668700800-1668708000@www.ssbm.ch
SUMMARY:Luxury Marketing by Fabien Lacroix
DESCRIPTION:Luxury Marketing Webinar by Fabien Lacroix  Wealth trends are constantly changing. While using a standard luxury product marketing strategy for every consumer may generate sales\, by fine-tuning your approach you can get more business from the luxury consumer who becomes a loyal customer.  What is Luxury Marketing?  Luxury marketing is the business of promoting and selling high-end products. Not only do luxury brands draw consumers in with their high-end products\, but they also actively manage the perception of these products. Incorporating data about your market potential\, is a key part of a luxury marketing strategy.
URL:https://www.ssbm.ch/event/luxury-marketing-by-fabien-lacroix/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/png:https://www.ssbm.ch/wp-content/uploads/2020/09/Fabien.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20221103T150000
DTEND;TZID=Europe/Paris:20221103T160000
DTSTAMP:20260820T141605
CREATED:20220103T130558Z
LAST-MODIFIED:20220103T130558Z
UID:18398-1667487600-1667491200@www.ssbm.ch
SUMMARY:How to start your research?
DESCRIPTION:How to start your research by Mario Silic\, PhD  The webinar will explain possible next steps for starting the research process. How to start the research? What are the best next steps? How and when to start writing?
URL:https://www.ssbm.ch/event/how-to-start-your-research/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/03/mariosilic-300x300-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220926T160000
DTEND;TZID=Europe/Paris:20220926T170000
DTSTAMP:20260820T141605
CREATED:20220328T131022Z
LAST-MODIFIED:20220328T131022Z
UID:19735-1664208000-1664211600@www.ssbm.ch
SUMMARY:How to position your portfolio (invest) in current market environment \, Ivan Kurtović
DESCRIPTION:Lecturer: Ivan Kurtovic Description: Recently\, we are all under constant influence of various news and buzz worlds i.e. inflation\, recession\, pandemic etc. that affect our rational thinking and behaviour when it comes to long term view. This webinar will try to capture long term trends that should influence our thinking i.e. investment plan\, proper diversification and above all – long term investment horizon. Q&A session to follow post webinar.
URL:https://www.ssbm.ch/event/how-to-position-your-portfolio-invest-in-current-market-environment-ivan-kurtovic/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/03/ivan-kurtovic-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220907T170000
DTEND;TZID=Europe/Paris:20220907T210000
DTSTAMP:20260820T141605
CREATED:20220330T092128Z
LAST-MODIFIED:20220330T092128Z
UID:19801-1662570000-1662584400@www.ssbm.ch
SUMMARY:How brands use our brains in ADS
DESCRIPTION:Lecturer: Hedda Martina Šola\, PhD Description: Marketing strategy and content collecting strategies that have been used in the past to address corporate demands have failed since they do not always generate the intended outcomes. This has demanded the employment of novel data collection approaches and processes. To understand how the reaction to the ads is before it has been published\, it is required to evaluate the efficacy of marketing with the use of neuromarketing. Neuromarketing uses neuroscientific tools to create advertising based on how we respond biologically to marketing campaigns. It may sound like the future\, but it’s the present. Brands are already utilizing neuromarketing to give them a clearer\, more accurate picture of how their potential customers react to different styles of advertising and marketing
URL:https://www.ssbm.ch/event/how-brands-use-our-brains-in-ads/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/03/Untitled-design-3-4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220906T170000
DTEND;TZID=Europe/Paris:20220906T180000
DTSTAMP:20260820T141605
CREATED:20220207T094657Z
LAST-MODIFIED:20220207T094657Z
UID:18914-1662483600-1662487200@www.ssbm.ch
SUMMARY:Welcome to the DBA program
DESCRIPTION:Welcome to the DBA program\, Mario Silic\, PhD
URL:https://www.ssbm.ch/event/welcome-to-the-dba-program-4/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/03/mariosilic-300x300-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220905T130000
DTEND;TZID=Europe/Paris:20220905T140000
DTSTAMP:20260820T141605
CREATED:20220125T092454Z
LAST-MODIFIED:20220830T082506Z
UID:18697-1662382800-1662386400@www.ssbm.ch
SUMMARY:Academic Writing Skills
DESCRIPTION:Academic Writing Skills by Anna Provodnikova\, PhD
URL:https://www.ssbm.ch/event/research-methods-how-to-measure-unconscious-emotional-reactions/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/06/Anna-Provodnikova-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220805T160000
DTEND;TZID=Europe/Paris:20220805T170000
DTSTAMP:20260820T141605
CREATED:20220630T121221Z
LAST-MODIFIED:20220802T143604Z
UID:20662-1659715200-1659718800@www.ssbm.ch
SUMMARY:Qualitative and Quantitative Research Methods
DESCRIPTION:Qualitative and Quantitative Research Methods by Minja Bolesnikov\, PhD  Registration Link: https://us02web.zoom.us/webinar/register/WN_629I0ujXSpOzmpDmFuGGcg
URL:https://www.ssbm.ch/event/qualitative-and-quantitative-research-methods/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/06/IMG_4051.jpg
END:VEVENT
END:VCALENDAR