BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Swiss School of Business and Management Geneva - ECPv6.14.2//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://www.ssbm.ch X-WR-CALDESC:Events for Swiss School of Business and Management Geneva REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Europe/Paris BEGIN:DAYLIGHT TZOFFSETFROM:+0100 TZOFFSETTO:+0200 TZNAME:CEST DTSTART:20220327T010000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:+0200 TZOFFSETTO:+0100 TZNAME:CET DTSTART:20221030T010000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221202T170000 DTEND;TZID=Europe/Paris:20221202T210000 DTSTAMP:20260730T003930 CREATED:20221031T111807Z LAST-MODIFIED:20221031T111807Z UID:24575-1670000400-1670014800@www.ssbm.ch SUMMARY:BUSINESS INTELLIGENCE DESCRIPTION:Location: Zagreb campus Course name: Business Intelligence Program name: MBA Lecturer: Mirko Bilandžić\, prof. dr. sc. The aim of the course is to understand the process of business intelligence and its opposite\, which refers to the security of business information\, (business counterintelligence)\, understand its products and its role in managing companies\, but also to develop the ability to organize and manage the process of business intelligence and the use of its end products. The course Business intelligence therefore has a theoretical\, analytical\, conceptual and application goals. URL:https://www.ssbm.ch/event/business-intelligence/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/10/mirko-bilandzic.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221201T160000 DTEND;TZID=Europe/Paris:20221201T180000 DTSTAMP:20260730T003930 CREATED:20221109T092109Z LAST-MODIFIED:20221109T092109Z UID:24896-1669910400-1669917600@www.ssbm.ch SUMMARY:Performance Management by Minja Bolesnikov Head of SSBM Research DESCRIPTION:Performance Management Webinar by Minja Bolesnikov Head of SSBM Research URL:https://www.ssbm.ch/event/performance-management-by-minja-bolesnikov-head-of-ssbm-research/ CATEGORIES:webinar ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/06/IMG_4051.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221130T170000 DTEND;TZID=Europe/Paris:20221130T200000 DTSTAMP:20260730T003930 CREATED:20221124T141707Z LAST-MODIFIED:20221124T143104Z UID:25115-1669827600-1669838400@www.ssbm.ch SUMMARY:PRESENTATION SKILLS DESCRIPTION:Location: Geneva campus Course name: Presentation Skills Program name: BBA1\, BBA2\, BAC Lecturer: Ivana Nobilo\, PhD Nowadays almost everyone needs presentation skills\, either for marketing\, sales or investment pitches. Any type of presentation\, from academic and business development to corporate communication and self-presentation during the recruitment process or positioning in a new business environment. The course is designed to help every student\, even introverted ones to gain skills for better presentation and public speaking. We will work on improving the abilities one needs in order to deliver compelling\, engaging\, informative\, transformative\, educational\, enlightening\, and/or instructive presentations. Goals: Improving competencies in the field of presentation skills Delivering impactful presentations\, Overcoming fear and radiating confidence (overcoming challenges) Acquire skills and tools to look and sound great   URL:https://www.ssbm.ch/event/presentation-skills/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/11/nobilo.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221128T090000 DTEND;TZID=Europe/Paris:20221128T130000 DTSTAMP:20260730T003930 CREATED:20221108T100145Z LAST-MODIFIED:20221108T100145Z UID:24850-1669626000-1669640400@www.ssbm.ch SUMMARY:CAS- History\, Structure\, CAS Code and the handling of Proceedings DESCRIPTION:Location: Geneva campus\, Online Lecture Program name: Master in International Sports Law Lecturer: Lucas Ferrer URL:https://www.ssbm.ch/event/cas-history-structure-cas-code-and-the-handling-of-proceedings/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/11/LucasFerrer-400x257-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221119T140000 DTEND;TZID=Europe/Paris:20221119T180000 DTSTAMP:20260730T003930 CREATED:20220816T123357Z LAST-MODIFIED:20220816T123357Z UID:21342-1668866400-1668880800@www.ssbm.ch SUMMARY:Derivatives DESCRIPTION:Location: Zagreb campus Course name: Derivatives Program name: Finance MBA Lecturer: Branimir Britvić\, MSc. The primary goal of this course is to assist students in developing intuition and providing the necessary skills for pricing and hedging derivatives\, as well as using them for risk management\, investment\, and prediction. A wide range of applications will be discussed together with cases\, such as the use of derivatives in the valuation of corporate securities and asset management. Additionally\, technical aspects of strategy implementation using derivatives are emphasized. The main idea is to give students the necessary knowledge to approach and analyse a problem that involves derivatives so that they can deal with a similar one in the future.   URL:https://www.ssbm.ch/event/derivatives/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/08/branimimr.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221119T090000 DTEND;TZID=Europe/Paris:20221119T130000 DTSTAMP:20260730T003930 CREATED:20221028T093510Z LAST-MODIFIED:20221028T093510Z UID:24555-1668848400-1668862800@www.ssbm.ch SUMMARY:TRADING DESCRIPTION:Location: Zagreb campus Course name: Trading Program name: Finance MBA Lecturer: Ivo Balen\, MSc.\, CFA This course focuses on the design\, operation\, and regulation of trading processes\, mechanisms\, and protocols. Our markets are filled with conflicts such as efficiency against fairness\, competition against regulation\, consolidation against fragmentation\, speed against stability\, etc. Because the course is based on a realistic image of the trading process\, we dive into some institutional detail\, as well as some legislation and market regulation. URL:https://www.ssbm.ch/event/trading-2/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/10/ivo-balen.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221117T160000 DTEND;TZID=Europe/Paris:20221117T180000 DTSTAMP:20260730T003930 CREATED:20221109T091859Z LAST-MODIFIED:20221109T091859Z UID:24894-1668700800-1668708000@www.ssbm.ch SUMMARY:Luxury Marketing by Fabien Lacroix DESCRIPTION:Luxury Marketing Webinar by Fabien Lacroix Wealth trends are constantly changing. While using a standard luxury product marketing strategy for every consumer may generate sales\, by fine-tuning your approach you can get more business from the luxury consumer who becomes a loyal customer. What is Luxury Marketing? Luxury marketing is the business of promoting and selling high-end products. Not only do luxury brands draw consumers in with their high-end products\, but they also actively manage the perception of these products. Incorporating data about your market potential\, is a key part of a luxury marketing strategy. URL:https://www.ssbm.ch/event/luxury-marketing-by-fabien-lacroix/ CATEGORIES:webinar ATTACH;FMTTYPE=image/png:https://www.ssbm.ch/wp-content/uploads/2020/09/Fabien.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221114T090000 DTEND;TZID=Europe/Paris:20221114T130000 DTSTAMP:20260730T003930 CREATED:20221108T095749Z LAST-MODIFIED:20221108T095749Z UID:24844-1668416400-1668430800@www.ssbm.ch SUMMARY:Sport Finance (part 1) DESCRIPTION:Location: Geneva campus\, Online Lecture Program name: Master in International Sports Law Lecturer: Mark Hovell URL:https://www.ssbm.ch/event/sport-finance-part-1/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/11/MarkHovell.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221107T130000 DTEND;TZID=Europe/Paris:20221107T150000 DTSTAMP:20260730T003930 CREATED:20221107T130036Z LAST-MODIFIED:20221107T130036Z UID:24783-1667826000-1667833200@www.ssbm.ch SUMMARY:Jurisdiction & Conflict of Jurisdictions in Sports Disputes (part 2) DESCRIPTION:Location: Geneva campus\, Online Lecture Program name: Master in International Sports Law Lecturer: Prof. Michael Geistlinger URL:https://www.ssbm.ch/event/jurisdiction-conflict-of-jurisdictions-in-sports-disputes-part-2/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/11/Michael-Geistlinger.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221105T090000 DTEND;TZID=Europe/Paris:20221105T133000 DTSTAMP:20260730T003930 CREATED:20221010T092916Z LAST-MODIFIED:20221010T092916Z UID:21816-1667638800-1667655000@www.ssbm.ch SUMMARY:Financial Statement Analysis and Company Valuation DESCRIPTION:Location: Zagreb campus Course name: Financial Statement Analysis and Company Valuation Program name: MBA Lecturer: Gordan Dario Silić\, PhD\, Hrvoje Volarević\, PhD Course Description: This course provides a comprehensive and up-to-date treatment of the analysis of financial statements as an aid to decision making. Topics covered include financial ratio analysis\, the effect of various accounting alternatives on financial ratios\, forecasting accounting and financial numbers\, use of financial statement information\, financial distress prediction\, and corporate restructuring. URL:https://www.ssbm.ch/event/financial-statement-analysis-and-company-valuation-2/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/01/Untitled-300-x-300-px.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221104T170000 DTEND;TZID=Europe/Paris:20221104T210000 DTSTAMP:20260730T003930 CREATED:20220816T122918Z LAST-MODIFIED:20220816T122918Z UID:21336-1667581200-1667595600@www.ssbm.ch SUMMARY:Project Management DESCRIPTION:Location: Zagreb campus Course name: Project Management Program name: MBA Lecturer: Gordan Kožulj\, MBA\, PMP The course introduces students to the basic concepts of project management. Effective management of projects ensures that they are completed on time\, within budget and are of high quality. The aim of the course is to familiarize students with techniques needed to achieve these three goals. Basic topics and segments of project management that students will address in this course are quality of an effective project manager\, typical responsibilities of the project manager and project selection\, preparation of the detailed work schedule and budget\, creating a project team\, management\, quality control of the project\, risk management and more. Beyond mere description of theoretical lectures\, the emphasis will be on practical work\, where students will plan and manage a project. URL:https://www.ssbm.ch/event/project-management-2/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/08/gordan.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221103T150000 DTEND;TZID=Europe/Paris:20221103T160000 DTSTAMP:20260730T003930 CREATED:20220103T130558Z LAST-MODIFIED:20220103T130558Z UID:18398-1667487600-1667491200@www.ssbm.ch SUMMARY:How to start your research? DESCRIPTION:How to start your research by Mario Silic\, PhD The webinar will explain possible next steps for starting the research process. How to start the research? What are the best next steps? How and when to start writing? URL:https://www.ssbm.ch/event/how-to-start-your-research/ CATEGORIES:webinar ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/03/mariosilic-300x300-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221021T100000 DTEND;TZID=Europe/Paris:20221022T170000 DTSTAMP:20260730T003930 CREATED:20220713T085444Z LAST-MODIFIED:20220713T085953Z UID:20963-1666346400-1666458000@www.ssbm.ch SUMMARY:IBIS Conference 2022 DESCRIPTION:IBIS 2022 – International Conference on Business and Integral Security The aim of International Conference on Business and Integral Security –  IBIS conference is to form an inclusive meeting place for people in the management and integral security fields to discuss fundamental and innovative issues related to different business aspects in general. The IBIS conference annually brings together researchers and practitioners from all over the world and from diverse cultures or backgrounds. Our end goal is provide a meaningful contribution to the academic and scientific community by sharing knowledge and insights through an innovative and interactive online community-building approach. IBIS 2022 When: October 21-22nd 2022 Time: 10am-5pm Location: Zagreb\, Croatia For the link to the IBIS page please click here.   URL:https://www.ssbm.ch/event/ibis-conference-2022/ CATEGORIES:general ATTACH;FMTTYPE=image/png:https://www.ssbm.ch/wp-content/uploads/2022/07/IBIS-International-Conference-on-Business-and-Integral-Security-3.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221015T140000 DTEND;TZID=Europe/Paris:20221015T180000 DTSTAMP:20260730T003930 CREATED:20220816T121409Z LAST-MODIFIED:20220816T121409Z UID:21333-1665842400-1665856800@www.ssbm.ch SUMMARY:Financial Risk Management and Insurance DESCRIPTION:Location: Zagreb campus Course name: Financial Risk Management and Insurance Program name: Finance MBA Lecturer: Mateo Mohorović\, Slaven Dobrić The course in Financial Risk Management & Insurance consists of two streams\, one having in focus the banking and the other one the insurance industry\, both assessed and explained in the context of industry best practices and trends. Both streams are providing international business standards in risk management coupled with most current affairs with the view to bring material to life. The aim is to teach the students to properly identify\, assess and deal with risks that are part of business in banking and insurance industries\, as well as part of the daily business of other counterparts in the value chain. The goal is to equip the student with basic understanding and tools which can be applied in order to manage the risk in a most suitable way. Such outcome will be achieved by a combination of technical inputs supported by literature\, practical business examples and hands-on implementation of principles on real-life example\, guided and supported by experts. URL:https://www.ssbm.ch/event/financial-risk-management-and-insurance/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/08/mateo.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20221015T090000 DTEND;TZID=Europe/Paris:20221015T130000 DTSTAMP:20260730T003930 CREATED:20220816T121025Z LAST-MODIFIED:20220816T121025Z UID:21330-1665824400-1665838800@www.ssbm.ch SUMMARY:Audit DESCRIPTION:Location: Zagreb campus Course name: Audit Program name: Finance MBA Lecturer: Ivana Turjak-Čebohin The aim of this course is to obtain basic knowledge and understanding of the assurance engagement process\, in compliance with the professional and legal framework.  The course will primarily focus on the audit of historical financial information as one of the most frequent\, and thus the most regulated\, audit engagements. In addition\, the course shall give an overview of other specific audit engagements. The lectures will include numerous problem-oriented exercises and cover various themes through small business cases\, real life examples\, homework\, etc. URL:https://www.ssbm.ch/event/audit/ CATEGORIES:general ATTACH;FMTTYPE=image/png:https://www.ssbm.ch/wp-content/uploads/2022/08/ivana-curjak.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220930T170000 DTEND;TZID=Europe/Paris:20220930T210000 DTSTAMP:20260730T003930 CREATED:20220816T120504Z LAST-MODIFIED:20220816T120504Z UID:21328-1664557200-1664571600@www.ssbm.ch SUMMARY:AML Compliance DESCRIPTION:Location: Zagreb campus Course name: AML Compliance Program name: MBA Lecturer: Goran Sirovec\, MSc\, Course description: The AML Compliance course introduces the students to basics of Anti money laundering and counter financing of terrorism. The aim of the course is to present the importance of AML Compliance when conducting the regular business\, as well as the impact on entire society. The students will be provided with a legislative overview\, history of global- as well as EU- and national- AML framework. Next\, they will be shown what are the basic elements and prerequisites of good AML program. Examples of indicators\, sanction screening\, monitoring\, and reporting will be presented. Then\, the recent trends and developments in AML legislative field will be presented. Finally\, some concrete money laundering/terrorism financing typologies will be presented to the students. URL:https://www.ssbm.ch/event/aml-compliance-2/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2020/02/goran-sirovec.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220926T160000 DTEND;TZID=Europe/Paris:20220926T170000 DTSTAMP:20260730T003930 CREATED:20220328T131022Z LAST-MODIFIED:20220328T131022Z UID:19735-1664208000-1664211600@www.ssbm.ch SUMMARY:How to position your portfolio (invest) in current market environment \, Ivan Kurtović DESCRIPTION:Lecturer: Ivan Kurtovic Description: Recently\, we are all under constant influence of various news and buzz worlds i.e. inflation\, recession\, pandemic etc. that affect our rational thinking and behaviour when it comes to long term view. This webinar will try to capture long term trends that should influence our thinking i.e. investment plan\, proper diversification and above all – long term investment horizon. Q&A session to follow post webinar. URL:https://www.ssbm.ch/event/how-to-position-your-portfolio-invest-in-current-market-environment-ivan-kurtovic/ CATEGORIES:webinar ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/03/ivan-kurtovic-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220920T180000 DTEND;TZID=Europe/Paris:20220920T200000 DTSTAMP:20260730T003930 CREATED:20220907T135032Z LAST-MODIFIED:20220919T124857Z UID:21461-1663696800-1663704000@www.ssbm.ch SUMMARY:Master In International Sports Law - All you need to know! DESCRIPTION:Join the Academic Directors of Master in International Sports Law and ask any burning questions that you may have. This session is a Q&A for anyone interested in applying to the Program. Lecturers: Efraim Barak and Petra Pocrnic Perica Registration Link: https://us02web.zoom.us/webinar/register/WN_0xkyRZZgTR-IkQbVAELFughttps://us02web.zoom.us/j/89005986700?pwd=ajNPanRZVTVKV0Rvc1kzREI5VWk4dz09 URL:https://www.ssbm.ch/event/master-in-international-sports-law-all-you-need-to-know/ ATTACH;FMTTYPE=image/png:https://www.ssbm.ch/wp-content/uploads/2022/09/Black-and-White-Meet-the-Team-Instagram-Post.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220910T140000 DTEND;TZID=Europe/Paris:20220910T180000 DTSTAMP:20260730T003930 CREATED:20220228T113229Z LAST-MODIFIED:20220228T131809Z UID:19161-1662818400-1662832800@www.ssbm.ch SUMMARY:Data Analytics and Decision Making DESCRIPTION:Location: Zagreb campus Course name: Data Analytics and Decision Making Program name: MBA Lecturer: Mario Silic\, PhD Course description: This course provides a conceptual and practical overview of analytical tools\, techniques\, and practices used to support data driven decision making in an organization. It places an emphasis on working with data\, databases\, and performing and interpreting descriptive analytics an visualization techniques in the context of contemporary\, data-rich decision making environments including various business and management applications and contexts. URL:https://www.ssbm.ch/event/data-analytics-and-decision-making/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/03/mariosilic-300x300-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220907T170000 DTEND;TZID=Europe/Paris:20220907T210000 DTSTAMP:20260730T003930 CREATED:20220330T092128Z LAST-MODIFIED:20220330T092128Z UID:19801-1662570000-1662584400@www.ssbm.ch SUMMARY:How brands use our brains in ADS DESCRIPTION:Lecturer: Hedda Martina Šola\, PhD Description: Marketing strategy and content collecting strategies that have been used in the past to address corporate demands have failed since they do not always generate the intended outcomes. This has demanded the employment of novel data collection approaches and processes. To understand how the reaction to the ads is before it has been published\, it is required to evaluate the efficacy of marketing with the use of neuromarketing. Neuromarketing uses neuroscientific tools to create advertising based on how we respond biologically to marketing campaigns. It may sound like the future\, but it’s the present. Brands are already utilizing neuromarketing to give them a clearer\, more accurate picture of how their potential customers react to different styles of advertising and marketing URL:https://www.ssbm.ch/event/how-brands-use-our-brains-in-ads/ CATEGORIES:webinar ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/03/Untitled-design-3-4.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220906T170000 DTEND;TZID=Europe/Paris:20220906T180000 DTSTAMP:20260730T003930 CREATED:20220207T094657Z LAST-MODIFIED:20220207T094657Z UID:18914-1662483600-1662487200@www.ssbm.ch SUMMARY:Welcome to the DBA program DESCRIPTION:Welcome to the DBA program\, Mario Silic\, PhD URL:https://www.ssbm.ch/event/welcome-to-the-dba-program-4/ CATEGORIES:webinar ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/03/mariosilic-300x300-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220905T130000 DTEND;TZID=Europe/Paris:20220905T140000 DTSTAMP:20260730T003930 CREATED:20220125T092454Z LAST-MODIFIED:20220830T082506Z UID:18697-1662382800-1662386400@www.ssbm.ch SUMMARY:Academic Writing Skills DESCRIPTION:Academic Writing Skills by Anna Provodnikova\, PhD URL:https://www.ssbm.ch/event/research-methods-how-to-measure-unconscious-emotional-reactions/ CATEGORIES:webinar ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/06/Anna-Provodnikova-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220903T090000 DTEND;TZID=Europe/Paris:20220903T180000 DTSTAMP:20260730T003930 CREATED:20220816T120029Z LAST-MODIFIED:20220816T120029Z UID:21322-1662195600-1662228000@www.ssbm.ch SUMMARY:Sales and Marketing Integration DESCRIPTION:Location: Zagreb campus Course name: Sales and marketing integration Program name: MBA Lecturer: Vesna Glišić\, MSc\, EMBA Course description: The course introduces students to the marketing concept which stands for integration of sales and marketing. The aim of the course is to familiarise students with knowledge\, tools and techniques needed to integrate sales and marketing through activities\, systems and processes\, organizational structure as well as (re)building the culture. Basic topics and segments of marketing that students will address in this course are sales vs. Marketing approach\, types of sales and marketing relationship\, 5 keys of sales and marketing integration\, revenue office\, B2B marketing\, how to use technology in integration\, 4E as a new marketing mix\, economy of experience\, and more. Beyond mere description of theoretical lectures\, the emphasis will be on practical work\, where students will work on a marketing model. URL:https://www.ssbm.ch/event/sales-and-marketing-integration/ CATEGORIES:general ATTACH;FMTTYPE=image/png:https://www.ssbm.ch/wp-content/uploads/2022/08/vesna-glisic.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220903T090000 DTEND;TZID=Europe/Paris:20220903T130000 DTSTAMP:20260730T003930 CREATED:20220816T120253Z LAST-MODIFIED:20220816T120253Z UID:21325-1662195600-1662210000@www.ssbm.ch SUMMARY:Portfolio Management DESCRIPTION:Location: Zagreb campus Course name: Portfolio Management Program name: Finance MBA Lecturer: Ivan Kurtović\, MSc\, EMBA Course description: The goal of this course is to provide students with a good understanding of how various economic cycles influence various asset classes and how to position portfolio in order to bear best returns taking into consideration legal framework(s) and market circumstances. The goal of this course is also to give a good overview of real limitations and pitfalls to portfolio management. URL:https://www.ssbm.ch/event/portfolio-management/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/08/ivan-kurtovic.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220902T170000 DTEND;TZID=Europe/Paris:20220902T210000 DTSTAMP:20260730T003930 CREATED:20220816T115320Z LAST-MODIFIED:20220816T115320Z UID:21315-1662138000-1662152400@www.ssbm.ch SUMMARY:Financial Management DESCRIPTION:Location: Zagreb campus Course name: Financial Management Program name: Finance MBA Lecturers: Dario Silić\, PhD Course description: The Financial Management course consists of a few basic sections of key importance for corporate finance like basic theoretical concepts of modern corporate finance; rates of return on money market and capital market\, cost of capital\, risk measurement; capital structure; company valuations; short and long terms cash flow projections; Discounting etc (FCF\, NPV\, IRR\, PBP\, WACC\, EPS…) etc. The course deals with traditional financial instruments and modern corporate analysis of securities on primary and secondary capital markets. Special focus will be put on common and preferred stocks\, different bonds\, and different types of loans. The goal of this course is\, by using inputs like spread\, rating\, credit worthiness\, Beta\, cost of capital\, yield\, maturity\, variance\, standard deviation etc. to learn students how to apply such and other finance indicators in practice in foreign capital markets\, in order to enable students to successfully understand and use concepts of modern corporate finance. URL:https://www.ssbm.ch/event/financial-management-2/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/07/dario-silic.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220902T170000 DTEND;TZID=Europe/Paris:20220902T210000 DTSTAMP:20260730T003930 CREATED:20220228T112824Z LAST-MODIFIED:20220816T114908Z UID:19159-1662138000-1662152400@www.ssbm.ch SUMMARY:Financial Statement Analysis and Company Valuation DESCRIPTION:Location: Zagreb campus Course name: Financial Statement analysis and Company Valuation Program name: MBA Lecturers: Ivana Silić\, MSc.\, EMBA\, Mario Tešanović\, MBA\, Dario Silić\, PhD Course description: This course provides a comprehensive and up-to-date treatment of the analysis of financial statements as an aid to decision making. Topics covered include financial ratio analysis\, the effect of various accounting alternatives on financial ratios\, forecasting accounting and financial numbers\, use of financial statement information\, financial distress prediction\, and corporate restructuring. URL:https://www.ssbm.ch/event/financial-statement-analysis-and-company-valuation/ CATEGORIES:general ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/02/ivana-silic.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220805T160000 DTEND;TZID=Europe/Paris:20220805T170000 DTSTAMP:20260730T003930 CREATED:20220630T121221Z LAST-MODIFIED:20220802T143604Z UID:20662-1659715200-1659718800@www.ssbm.ch SUMMARY:Qualitative and Quantitative Research Methods DESCRIPTION:Qualitative and Quantitative Research Methods by Minja Bolesnikov\, PhD Registration Link: https://us02web.zoom.us/webinar/register/WN_629I0ujXSpOzmpDmFuGGcg URL:https://www.ssbm.ch/event/qualitative-and-quantitative-research-methods/ CATEGORIES:webinar ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/06/IMG_4051.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220715T130000 DTEND;TZID=Europe/Paris:20220715T140000 DTSTAMP:20260730T003930 CREATED:20220630T121025Z LAST-MODIFIED:20220630T121025Z UID:20659-1657890000-1657893600@www.ssbm.ch SUMMARY:Q&A’s in the DBA Research Process DESCRIPTION:Q&A’s in the DBA Research Process by Minja Bolesnikov\, PhD Registration Link: https://us02web.zoom.us/webinar/register/WN_xipo09QaTludRGlOzwaoMw URL:https://www.ssbm.ch/event/qas-in-the-dba-research-process/ CATEGORIES:webinar ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/06/IMG_4051.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220708T130000 DTEND;TZID=Europe/Paris:20220708T140000 DTSTAMP:20260730T003930 CREATED:20220628T113840Z LAST-MODIFIED:20220628T113840Z UID:20633-1657285200-1657288800@www.ssbm.ch SUMMARY:Tips on Health Related Research DESCRIPTION:Tips on Health Related Research by Luka Leško\, PhD Registration Link: https://us02web.zoom.us/webinar/register/WN_Avl_voMbTYq06skznodClQ URL:https://www.ssbm.ch/event/tips-on-health-related-research/ CATEGORIES:webinar ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/06/ll.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=Europe/Paris:20220706T130000 DTEND;TZID=Europe/Paris:20220706T140000 DTSTAMP:20260730T003930 CREATED:20220103T151801Z LAST-MODIFIED:20220610T103731Z UID:18401-1657112400-1657116000@www.ssbm.ch SUMMARY:The Literature Review Process DESCRIPTION:The Literature Review Process by Anna Provodnikova\, PhD Registration Link: https://us02web.zoom.us/webinar/register/WN_nX6JV-DLSSesb2fUUGWFCA URL:https://www.ssbm.ch/event/questionnaires-as-research-instruments/ CATEGORIES:webinar ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/06/Anna-Provodnikova-scaled.jpg END:VEVENT END:VCALENDAR