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X-WR-CALNAME:Swiss School of Business and Management Geneva
X-ORIGINAL-URL:https://www.ssbm.ch
X-WR-CALDESC:Events for Swiss School of Business and Management Geneva
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DTSTART:20220327T010000
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BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220902T170000
DTEND;TZID=Europe/Paris:20220902T210000
DTSTAMP:20260509T120405
CREATED:20220228T112824Z
LAST-MODIFIED:20220816T114908Z
UID:19159-1662138000-1662152400@www.ssbm.ch
SUMMARY:Financial Statement Analysis and Company Valuation
DESCRIPTION:Location: Zagreb campus\nCourse name: Financial Statement analysis and Company Valuation\nProgram name: MBA\nLecturers: Ivana Silić\, MSc.\, EMBA\, Mario Tešanović\, MBA\, Dario Silić\, PhD \nCourse description: This course provides a comprehensive and up-to-date treatment of the analysis of financial statements as an aid to decision making. Topics covered include financial ratio analysis\, the effect of various accounting alternatives on financial ratios\, forecasting accounting and financial numbers\, use of financial statement information\, financial distress prediction\, and corporate restructuring.
URL:https://www.ssbm.ch/event/financial-statement-analysis-and-company-valuation/
CATEGORIES:general
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/02/ivana-silic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220902T170000
DTEND;TZID=Europe/Paris:20220902T210000
DTSTAMP:20260509T120405
CREATED:20220816T115320Z
LAST-MODIFIED:20220816T115320Z
UID:21315-1662138000-1662152400@www.ssbm.ch
SUMMARY:Financial Management
DESCRIPTION:Location: Zagreb campus\nCourse name: Financial Management\nProgram name: Finance MBA\nLecturers: Dario Silić\, PhD \nCourse description: The Financial Management course consists of a few basic sections of key importance for corporate finance like basic theoretical concepts of modern corporate finance; rates of return on money market and capital market\, cost of capital\, risk measurement; capital structure; company valuations; short and long terms cash flow projections; Discounting etc (FCF\, NPV\, IRR\, PBP\, WACC\, EPS…) etc. The course deals with traditional financial instruments and modern corporate analysis of securities on primary and secondary capital markets. Special focus will be put on common and preferred stocks\, different bonds\, and different types of loans. The goal of this course is\, by using inputs like spread\, rating\, credit worthiness\, Beta\, cost of capital\, yield\, maturity\, variance\, standard deviation etc. to learn students how to apply such and other finance indicators in practice in foreign capital markets\, in order to enable students to successfully understand and use concepts of modern corporate finance.
URL:https://www.ssbm.ch/event/financial-management-2/
CATEGORIES:general
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/07/dario-silic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220903T090000
DTEND;TZID=Europe/Paris:20220903T130000
DTSTAMP:20260509T120405
CREATED:20220816T120253Z
LAST-MODIFIED:20220816T120253Z
UID:21325-1662195600-1662210000@www.ssbm.ch
SUMMARY:Portfolio Management
DESCRIPTION:Location: Zagreb campus\nCourse name: Portfolio Management\nProgram name: Finance MBA\nLecturer: Ivan Kurtović\, MSc\, EMBA \nCourse description: The goal of this course is to provide students with a good understanding of how various economic cycles influence various asset classes and how to position portfolio in order to bear best returns taking into consideration legal framework(s) and market circumstances. The goal of this course is also to give a good overview of real limitations and pitfalls to portfolio management.
URL:https://www.ssbm.ch/event/portfolio-management/
CATEGORIES:general
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/08/ivan-kurtovic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220903T090000
DTEND;TZID=Europe/Paris:20220903T180000
DTSTAMP:20260509T120405
CREATED:20220816T120029Z
LAST-MODIFIED:20220816T120029Z
UID:21322-1662195600-1662228000@www.ssbm.ch
SUMMARY:Sales and Marketing Integration
DESCRIPTION:Location: Zagreb campus\nCourse name: Sales and marketing integration\nProgram name: MBA\nLecturer: Vesna Glišić\, MSc\, EMBA \nCourse description: The course introduces students to the marketing concept which stands for integration of sales and marketing. The aim of the course is to familiarise students with knowledge\, tools and techniques needed to integrate sales and marketing through activities\, systems and processes\, organizational structure as well as (re)building the culture. \nBasic topics and segments of marketing that students will address in this course are sales vs. Marketing approach\, types of sales and marketing relationship\, 5 keys of sales and marketing integration\, revenue office\, B2B marketing\, how to use technology in integration\, 4E as a new marketing mix\, economy of experience\, and more. \nBeyond mere description of theoretical lectures\, the emphasis will be on practical work\, where students will work on a marketing model.
URL:https://www.ssbm.ch/event/sales-and-marketing-integration/
CATEGORIES:general
ATTACH;FMTTYPE=image/png:https://www.ssbm.ch/wp-content/uploads/2022/08/vesna-glisic.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220905T130000
DTEND;TZID=Europe/Paris:20220905T140000
DTSTAMP:20260509T120405
CREATED:20220125T092454Z
LAST-MODIFIED:20220830T082506Z
UID:18697-1662382800-1662386400@www.ssbm.ch
SUMMARY:Academic Writing Skills
DESCRIPTION:Academic Writing Skills by Anna Provodnikova\, PhD
URL:https://www.ssbm.ch/event/research-methods-how-to-measure-unconscious-emotional-reactions/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/06/Anna-Provodnikova-scaled.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220906T170000
DTEND;TZID=Europe/Paris:20220906T180000
DTSTAMP:20260509T120405
CREATED:20220207T094657Z
LAST-MODIFIED:20220207T094657Z
UID:18914-1662483600-1662487200@www.ssbm.ch
SUMMARY:Welcome to the DBA program
DESCRIPTION:Welcome to the DBA program\, Mario Silic\, PhD
URL:https://www.ssbm.ch/event/welcome-to-the-dba-program-4/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/03/mariosilic-300x300-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220907T170000
DTEND;TZID=Europe/Paris:20220907T210000
DTSTAMP:20260509T120405
CREATED:20220330T092128Z
LAST-MODIFIED:20220330T092128Z
UID:19801-1662570000-1662584400@www.ssbm.ch
SUMMARY:How brands use our brains in ADS
DESCRIPTION:Lecturer: Hedda Martina Šola\, PhD\nDescription: Marketing strategy and content collecting strategies that have been used in the past to address corporate demands have failed since they do not always generate the intended outcomes. This has demanded the employment of novel data collection approaches and processes. To understand how the reaction to the ads is before it has been published\, it is required to evaluate the efficacy of marketing with the use of neuromarketing. Neuromarketing uses neuroscientific tools to create advertising based on how we respond biologically to marketing campaigns. It may sound like the future\, but it’s the present. Brands are already utilizing neuromarketing to give them a clearer\, more accurate picture of how their potential customers react to different styles of advertising and marketing
URL:https://www.ssbm.ch/event/how-brands-use-our-brains-in-ads/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/03/Untitled-design-3-4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220910T140000
DTEND;TZID=Europe/Paris:20220910T180000
DTSTAMP:20260509T120405
CREATED:20220228T113229Z
LAST-MODIFIED:20220228T131809Z
UID:19161-1662818400-1662832800@www.ssbm.ch
SUMMARY:Data Analytics and Decision Making
DESCRIPTION:Location: Zagreb campus\nCourse name: Data Analytics and Decision Making\nProgram name: MBA\nLecturer: Mario Silic\, PhD\nCourse description: This course provides a conceptual and practical overview of analytical tools\, techniques\, and practices used to support data driven decision making in an organization. It places an emphasis on working with data\, databases\, and performing and interpreting descriptive analytics an visualization techniques in the context of contemporary\, data-rich decision making environments including various business and management applications and contexts.
URL:https://www.ssbm.ch/event/data-analytics-and-decision-making/
CATEGORIES:general
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2021/03/mariosilic-300x300-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220920T180000
DTEND;TZID=Europe/Paris:20220920T200000
DTSTAMP:20260509T120405
CREATED:20220907T135032Z
LAST-MODIFIED:20220919T124857Z
UID:21461-1663696800-1663704000@www.ssbm.ch
SUMMARY:Master In International Sports Law - All you need to know!
DESCRIPTION:Join the Academic Directors of Master in International Sports Law and ask any burning questions that you may have. This session is a Q&A for anyone interested in applying to the Program. \nLecturers: Efraim Barak and Petra Pocrnic Perica \nRegistration Link: https://us02web.zoom.us/webinar/register/WN_0xkyRZZgTR-IkQbVAELFughttps://us02web.zoom.us/j/89005986700?pwd=ajNPanRZVTVKV0Rvc1kzREI5VWk4dz09
URL:https://www.ssbm.ch/event/master-in-international-sports-law-all-you-need-to-know/
ATTACH;FMTTYPE=image/png:https://www.ssbm.ch/wp-content/uploads/2022/09/Black-and-White-Meet-the-Team-Instagram-Post.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220926T160000
DTEND;TZID=Europe/Paris:20220926T170000
DTSTAMP:20260509T120405
CREATED:20220328T131022Z
LAST-MODIFIED:20220328T131022Z
UID:19735-1664208000-1664211600@www.ssbm.ch
SUMMARY:How to position your portfolio (invest) in current market environment \, Ivan Kurtović
DESCRIPTION:Lecturer: Ivan Kurtovic\nDescription: Recently\, we are all under constant influence of various news and buzz worlds i.e. inflation\, recession\, pandemic etc. that affect our rational thinking and behaviour when it comes to long term view. This webinar will try to capture long term trends that should influence our thinking i.e. investment plan\, proper diversification and above all – long term investment horizon. Q&A session to follow post webinar.
URL:https://www.ssbm.ch/event/how-to-position-your-portfolio-invest-in-current-market-environment-ivan-kurtovic/
CATEGORIES:webinar
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2022/03/ivan-kurtovic-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Europe/Paris:20220930T170000
DTEND;TZID=Europe/Paris:20220930T210000
DTSTAMP:20260509T120405
CREATED:20220816T120504Z
LAST-MODIFIED:20220816T120504Z
UID:21328-1664557200-1664571600@www.ssbm.ch
SUMMARY:AML Compliance
DESCRIPTION:Location: Zagreb campus\nCourse name: AML Compliance\nProgram name: MBA\nLecturer: Goran Sirovec\, MSc\, \nCourse description: The AML Compliance course introduces the students to basics of Anti money laundering and counter financing of terrorism. The aim of the course is to present the importance of AML Compliance when conducting the regular business\, as well as the impact on entire society. The students will be provided with a legislative overview\, history of global- as well as EU- and national- AML framework. Next\, they will be shown what are the basic elements and prerequisites of good AML program. Examples of indicators\, sanction screening\, monitoring\, and reporting will be presented. Then\, the recent trends and developments in AML legislative field will be presented. Finally\, some concrete money laundering/terrorism financing typologies will be presented to the students.
URL:https://www.ssbm.ch/event/aml-compliance-2/
CATEGORIES:general
ATTACH;FMTTYPE=image/jpeg:https://www.ssbm.ch/wp-content/uploads/2020/02/goran-sirovec.jpg
END:VEVENT
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