Philip Kotler MBA (K-MBA)

INCEPTION PHASE

The “Inception” pillar is related to providing an introduction to the future of marketing and the way one sees. It is all about where we are and where we want to go. You will also be provided with some excellent insights from great leaders, managers, marketers on the actual topics.

CONTENT
– Kotler MBA – Welcome !
– The Future of Marketing
– World of Marketing

IMMERSION PHASE

The “Immersion” pillar aims to provide you with some up-to-date knowledge on essential skills such as business communication, strategic leadership, and marketing.

COURSES
– Business communication skills
– Innovation and Change Management
– Data Analytics for Decision Making
– Sales and Marketing Integration
– Strategic Leadership
– Strategic Marketing

INNOVATION PHASE

The “Innovation” phase will lead you through a more creative and innovative space where you will learn about creative entrepreneurship or how to improve personal efficiency.

COURSES
Cross-Cultural Management
Creative Entrepreneurship
Creative Leadership
Improving Personal Efficiency

INSPIRATION PHASE

The “Inspiration” phase is a collection of different topics where you are free to select some of them based on your “inspiration” and what could be interesting for your personal growth and development.

ELECTIVE COURSES
– Public Relations
– Tax Management
– AML Compliance for Managers
– Project Management
– Accounting for Managers
– Organizational Behavior
– Business Intelligence and Corporate Security
– Digital Transformation
– Financial Management
– Human Resource Management
– Corporate Security
– IT Management
– Cybersecurity