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Professional Certificate in Web Analytics and SEM

Certificate Programs > Professional Certificate in Web Analytics and SEM
Certificate

Professional Certificate in Web Analytics and SEM

The Web Analytics and SEM Professional Certificate program is tailored to provide a comprehensive understanding of digital marketing strategies, with a focus on web analytics and search engine marketing (SEM).

This program is designed to equip participants with the skills necessary to thrive in the dynamic digital landscape, offering specialized training in:

  • Understanding web analytics tools such as Google Analytics to glean valuable insights into website traffic, user behavior, and conversion rates.
  • Mastering SEM techniques to craft effective ad campaigns, conduct keyword research, and optimize ad performance for maximum visibility and engagement.
  • Developing proficiency in data analysis, campaign management, and performance optimization through hands-on learning experiences and real-world case studies.
  • Staying abreast of emerging trends and best practices in digital marketing, guided by industry experts.

Upon completion of the program, participants will possess the expertise to drive impactful outcomes in digital marketing, leveraging web analytics and SEM strategies to enhance online visibility, attract targeted audiences, and propel business growth in the digital age.

Certificate Price

EUR699

The certificate program is appropriate for all those that wish to develop professionally, increase their web analytics skills and knowledge and their implementation, and seek career advancement by getting certified.

Overview

Overview

    Course start: Anytime
    Language: English
    Duration: 4-6 weeks (depends on your pace)
    Format: Online
  Commitment: 8-10 hours per week
    Certificate: Awarded by SSBM Geneva
    Fee: 699 EUR

LEARNING OBJECTIVES

At the end of this course on Web Analytics and SEM, you will:

  • Gain proficiency in utilizing web analytics tools such as Google Analytics to extract valuable insights into website traffic, user behavior, and conversion rates.
  • Develop expertise in SEM techniques, including crafting compelling ad campaigns, conducting keyword research, and optimizing ad performance for enhanced visibility and engagement.
  • Acquire practical skills in data analysis, campaign management, and performance optimization, enabling you to make informed decisions and drive impactful outcomes in digital marketing.
  • Stay updated on emerging trends and best practices in web analytics and SEM, ensuring your strategies remain effective and competitive in the ever-evolving digital landscape.
  • Apply theoretical knowledge to real-world scenarios through hands-on exercises and case studies, solidifying your understanding and proficiency in web analytics and SEM methodologies.

COURSE REQUIREMENTS

None.

PROGRAM OUTLINE

Chapter 1: Introduction
Chapter 2: Let’s talk about People
Chapter 3: Some pitfalls
Chapter 4: Our ‘new’ User
Chapter 5: Mistakes we make
Chapter 6: Influence of technology
Chapter 7: Prerequisites for SEM
Chapter 8: SEM = SEO + SEA
Chapter 9: The platforms know us
Chapter 10: What else is important
Chapter 11: What else is important
Chapter 12: IOT, social, video, AI
Chapter 13: Useful research
Chapter 14: Set up PPC Campaigns
Chapter 15: Setup a search campaign
Chapter 16: Data Analysis

TEACHING METHOD

This course is presented entirely online. Module can be completed in your own time and at your own pace. This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online courses.

MATERIALS

All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.

DIPLOMA

Upon successful completion of the certificate you will be awarded with a diploma delivered by SSBM Geneva.

What will this certificate program bring to your career?

  • Utilize web analytics tools to track user behavior, engagement, and conversion rates on websites.
  • Analyze SEM (Search Engine Marketing) campaigns to assess keyword performance, click-through rates, and return on investment.
  • Implement A/B testing methodologies to optimize website content and SEM ad creatives for higher conversions.
  • Monitor website traffic sources through analytics to refine SEM strategies and allocate resources effectively.
  • Identify trends and patterns in user demographics and behavior through web analytics for targeted SEM audience segmentation.
  • Continuously refine SEM keyword targeting and bidding strategies based on real-time analytics insights to improve ad performance.

Is this certificate for you?

This certificate program is designed for individuals who have on-the-job communcications experience, who are not certified  professionals, and who might or might not have received formal accounting training.

This certificate is unique in such a way that it will insist on the exploring modern communications strategies and outline and combine modern theoretical concepts of  strategies and tactics aim of educating students to be able to manage  in the organizational context.

One of the major outcomes of this certificate program will be that you will increase your  skills by getting insights on organization’s internal and external environment.

This certificate will bring you a diploma: “Media Training Professional Certificate” that is delivered by SSBM Geneva.

Student Testimonials

  • I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.

    GUSTAV LINDÉUS
  • The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.

    FRANCIS OKOH
  • SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.

    JELENA PENAVA
  • I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager

    INES BORCIC
  • I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.

    EMMANUEL ENUBUOGIDI
Overview
Fee
Prerequisites 
Programme structure

Upon completing the certificate program in web analytics and SEM, students can pursue various job opportunities, including:

  • Digital Marketing Specialist
  • Search Engine Marketing Analyst
  • Web Analytics Manager
  • SEM Strategist
  • Online Advertising Manager

Fee

The total fee* for the certificate is: 699 EUR

*There are no other hidden costs.

Prerequisites

There are no formal prerequisites for this certificate program.

Programme structure

Chapter 1: Introduction
Chapter 2: Let’s talk about People
Chapter 3: Some pitfalls
Chapter 4: Our ‘new’ User
Chapter 5: Mistakes we make
Chapter 6: Influence of technology
Chapter 7: Prerequisites for SEM
Chapter 8: SEM = SEO + SEA
Chapter 9: The platforms know us
Chapter 10: What else is important
Chapter 11: What else is important
Chapter 12: IOT, social, video, AI
Chapter 13: Useful research
Chapter 14: Set up PPC Campaigns
Chapter 15: Setup a search campaign
Chapter 16: Data Analysis

 

Course will cover each topic with several online video lectures.

Purchase

To pay for the certificate go HERE.

Experts in Business Education

We are “Experts in Business Education”. Our core values stand on:

  • Innovation
  • Diversity
  • Connectivity
  • Expertise

We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.

Some of the companies our certificate students come from

Check our gallery with student interviews, photos and latest graduation ceremonies.

Still Wondering Why Study at SSBM?

SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.

With our unique programs you will strengthen your strategic visionefficiency and leadership to manage today’s organizations.