EXPERTS IN BUSINESS EDUCATION
The Web Analytics and SEM Professional Certificate program is tailored to provide a comprehensive understanding of digital marketing strategies, with a focus on web analytics and search engine marketing (SEM).
This program is designed to equip participants with the skills necessary to thrive in the dynamic digital landscape, offering specialized training in:
Upon completion of the program, participants will possess the expertise to drive impactful outcomes in digital marketing, leveraging web analytics and SEM strategies to enhance online visibility, attract targeted audiences, and propel business growth in the digital age.
The certificate program is appropriate for all those that wish to develop professionally, increase their web analytics skills and knowledge and their implementation, and seek career advancement by getting certified.
Course start: Anytime
Language: English
Duration: 4-6 weeks (depends on your pace)
Format: Online
Commitment: 8-10 hours per week
Certificate: Awarded by SSBM Geneva
Fee: 699 EUR
This certificate program is designed for individuals who have on-the-job communcications experience, who are not certified professionals, and who might or might not have received formal accounting training.
This certificate is unique in such a way that it will insist on the exploring modern communications strategies and outline and combine modern theoretical concepts of strategies and tactics aim of educating students to be able to manage in the organizational context.
One of the major outcomes of this certificate program will be that you will increase your skills by getting insights on organization’s internal and external environment.
This certificate will bring you a diploma: “Media Training Professional Certificate” that is delivered by SSBM Geneva.
I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.
The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.
SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.
I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager
I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.
Upon completing the certificate program in web analytics and SEM, students can pursue various job opportunities, including:
The total fee* for the certificate is: 699 EUR
*There are no other hidden costs.
There are no formal prerequisites for this certificate program.
Chapter 1: Introduction
Chapter 2: Let’s talk about People
Chapter 3: Some pitfalls
Chapter 4: Our ‘new’ User
Chapter 5: Mistakes we make
Chapter 6: Influence of technology
Chapter 7: Prerequisites for SEM
Chapter 8: SEM = SEO + SEA
Chapter 9: The platforms know us
Chapter 10: What else is important
Chapter 11: What else is important
Chapter 12: IOT, social, video, AI
Chapter 13: Useful research
Chapter 14: Set up PPC Campaigns
Chapter 15: Setup a search campaign
Chapter 16: Data Analysis
Course will cover each topic with several online video lectures.
To pay for the certificate go HERE.
We are “Experts in Business Education”. Our core values stand on:
We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.
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SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.
With our unique programs you will strengthen your strategic vision, efficiency and leadership to manage today’s organizations.
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