SSBM GenevaHosts Exclusive Event with Cadillac Zurich City

On June 19th, 2025, the Swiss School of Business and Management (SSBM) proudly hosted an extraordinary event in collaboration with Cadillac Zurich City, blending the worlds of cutting-edge automotive technology and top-tier business education.

Held in the elegant setting of Restaurant Côté Jardin, this immersive experience brought together business leaders, academics, and auto enthusiasts for an evening of innovation, networking, and discovery.

Attendees had the rare opportunity to:

• Experience the Future of Mobility – Guests explored Cadillac Europe GmbH’s latest models, getting a first-hand look at their groundbreaking design, performance, and smart technologies.

• Meet the Experts – Cadillac’s expert team was on-site to share insights into the brand’s vision and answer questions about the evolving automotive landscape.

• Test Drive the Latest Cadillac Models – Participants were invited to feel the thrill behind the wheel and book their test drives via cadillaceurope.com.

• Discover SSBM’s Programs – SSBM presented its wide range of innovative educational offerings tailored to future business leaders and entrepreneurs.

• Win Big – A special raffle offered a 20% discount on one of SSBM’s prestigious programs.

• Connect and Collaborate – The evening concluded with a vibrant networking apéro, where academic and business professionals shared ideas and forged valuable connections.

This event highlighted SSBM’s ongoing commitment to bridging academia with real-world business trends and innovations. We thank all attendees, Cadillac Europe GmbH, and Cadillac Zurich City for making the event a resounding success.