SSBM Students Bring Business Theory to Life with Global Brand Projects

As part of this Company project class, SSBM Geneva students selected a company of their choice and conducted in-depth market research to better understand real-world business practices. Among the companies chosen were well-known international brands such as Zara and Mercedes, offering students valuable exposure to different industries and strategic approaches.

Following their research phase, students participated in on-site company visits, where they had the opportunity to interview company representatives. These interviews focused on corporate strategies, market positioning, and various business approaches, allowing students to connect theoretical knowledge with practical application.

The project was conducted under the guidance of Professor Hulya Kurt, who supported the students throughout the research and preparation stages. The first round of student presentations took place on 10 December, marking an important milestone in the project and highlighting the students’ analytical and presentation skills.

This project reflects our commitment to experiential learning and strengthening the link between academic study and the business world.