Where Strategy Meets Creativity: MBA Students Embrace Innovation and Change

SSBM Geneva recently marked the successful conclusion of the Innovation and Change Management course for MBA students at the Zagreb Instructional Site, defining an academic milestone that reflects the our commitment to shaping future-ready leaders.

Led by Prof. Velimir Srića, a distinguished authority in business strategy and innovation, the course offered students a deep dive into the realities of navigating change in an increasingly complex and globalized business environment. Professor Srića guided participants through contemporary frameworks and strategic approaches that organizations use to transform ideas into sustainable value.

Throughout the course, MBA students explored the interplay between innovation and organizational change, balancing conceptual foundations with hands-on application. Through real-world case studies, group discussions, and collaborative projects, participants sharpened their ability to evaluate innovation opportunities, manage resistance to change, and design strategies that promote creativity, adaptability, and long-term resilience.

As the course concluded in Zagreb, students left with more than academic knowledge—they gained confidence, perspective, and a clearer understanding of how innovation and change management serve as critical drivers of organizational success. This final class stood as a powerful reminder that in today’s business world, the ability to lead change is no longer optional—it is essential.

SSBM Geneva remains dedicated to delivering transformative learning experiences that empower its MBA students to lead with insight, courage, and innovation in an ever-changing global landscape.