Content as a Profession: Insights from Industry Leaders at SSBM Geneva

Last week, the “Content as a Profession” panel took place at the SSBM Geneva campus, bringing together students and professionals for an engaging discussion on the evolving role of content in today’s organizations.

The panel featured three accomplished communications experts: Alana Dunsmore, Communications and Awareness Manager at Cancer Support Switzerland; Olena Isaieva, Director at Baringa within Trading, Energy and Resources; and Karen Mazzoli, Independent Communications Consultant. Each speaker shared their unique professional journey, offering perspectives on how content creation, strategy, and storytelling have become integral to business, advocacy, and leadership.

Discussions explored content as a strategic profession rather than a supporting function. The panelists offered practical advice on entering the field and translating academic knowledge into real-world impact. Students were encouraged to view content skills as assets relevant not only to communications roles, but also to consulting and corporate leadership.

Events like this reflect SSBM Geneva’s commitment to connecting students with industry practitioners and preparing them for dynamic, content-driven careers in a global professional environment.