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The Swiss School of Business and Management Geneva (SSBM) is proud to announce the launch of its Bachelor of Business Administration – Swiss–French Double Degree, a new undergraduate program designed for students seeking an international business education delivered entirely in French and on campus in Geneva.
This innovative program has been developed in academic collaboration with Paris School of Management, allowing students to graduate with two internationally recognized degrees while studying in one of Europe’s most dynamic international business hubs.
The program is a three-year bachelor’s degree (180 ECTS) that provides students with a strong foundation in modern business and management.
Students will explore key areas such as:
Business strategy
Leadership and management
Innovation and entrepreneurship
Marketing and finance
Organizational transformation
Delivered 100% in French, the program is ideal for French-speaking students who want to gain a global business education while studying in Switzerland.
Located in Geneva, one of the world’s most international cities, students benefit from an environment that connects academia with global business and international organizations.
Upon successful completion of the Bachelor of Business Administration program at SSBM Geneva, students receive two separate diplomas: one awarded by the Swiss School of Business and Management (SSBM Geneva) and the other by the Paris School of Management (PSM Paris)
The program combines academic rigor with practical experience. Students develop essential professional competencies including:
Strategic thinking and business analysis
Leadership and teamwork
Problem-solving in complex business environments
Communication in an international context
The curriculum also includes a final thesis and practical experience, allowing students to apply their knowledge to real-world business challenges.
Studying at SSBM Geneva offers students the opportunity to learn in a multicultural environment while building valuable professional networks in Switzerland and internationally.