New Bachelor of Business Administration: Swiss–French Double Degree (100% in French, On Campus)

NEWS > New Bachelor of Business Administration: Swiss–French Double Degree (100% in French, On Campus)

The Swiss School of Business and Management Geneva (SSBM) is proud to announce the launch of its Bachelor of Business Administration – Swiss–French Double Degree, a new undergraduate program designed for students seeking an international business education delivered entirely in French and on campus in Geneva.

This innovative program has been developed in academic collaboration with Paris School of Management, allowing students to graduate with two internationally recognized degrees while studying in one of Europe’s most dynamic international business hubs.

A Unique International Academic Experience

The program is a three-year bachelor’s degree (180 ECTS) that provides students with a strong foundation in modern business and management.

Students will explore key areas such as:

  • Business strategy

  • Leadership and management

  • Innovation and entrepreneurship

  • Marketing and finance

  • Organizational transformation

Delivered 100% in French, the program is ideal for French-speaking students who want to gain a global business education while studying in Switzerland.

Located in Geneva, one of the world’s most international cities, students benefit from an environment that connects academia with global business and international organizations.

A Double Degree Advantage

Upon successful completion of the Bachelor of Business Administration program at SSBM Geneva, students receive two separate diplomas: one awarded by the Swiss School of Business and Management (SSBM Geneva) and the other by the Paris School of Management (PSM Paris)

Learning Designed for Real-World Careers

The program combines academic rigor with practical experience. Students develop essential professional competencies including:

  • Strategic thinking and business analysis

  • Leadership and teamwork

  • Problem-solving in complex business environments

  • Communication in an international context

The curriculum also includes a final thesis and practical experience, allowing students to apply their knowledge to real-world business challenges.

Study Business in Geneva

Studying at SSBM Geneva offers students the opportunity to learn in a multicultural environment while building valuable professional networks in Switzerland and internationally.