We are thrilled to announce that Dr. Anita Andziak, SSBM Geneva’s esteemed DBA mentor and Alumni Advisory Board member, has achieved a major milestone in her academic journey. Building on her doctoral research, Dr. Andziak has published a scientific article in Virtual Economics, an international peer-reviewed journal indexed in Scopus and ranked Q1 in SCImago.
This achievement is a source of immense pride, not only for Dr. Andziak herself but also for the SSBM Geneva community. It highlights the School’s commitment to fostering research that bridges academic excellence and real-world impact.
I chose this topic because I believe scientific research has the greatest value when it has practical application. As a VR filmmaker, I wanted my DBA work to be useful not only for academia but also for VR practitioners and the business world.
My journey at SSBM Geneva has been shaped above all by its people, inspiring experiences, and extraordinary community. Seminars, webinars, and visits to places such as CERN, the Red Cross, and the UN, where I had the opportunity to meet people who are changing the world, expanded my perspective as both a researcher and a mentor. Special thanks to Dean Mia, Iva, Ivana, Olesya, and many others whose passion, dedication, and positive energy make SSBM such a truly special place.
My project brings value by connecting academic research with practice. In today’s fast-changing world, it is especially important that research inspires others and creates new opportunities for collaboration.
My advice is to build your research on your own experience and find a niche where you can develop true expertise. Above all, keep learning and stay humble. This makes your work more authentic, valuable, and relevant both to academia and to practice.
This publication is more than just a milestone for Dr. Andziak, it is a testament to her dedication, curiosity, and hard work. At the same time, it brings pride and visibility to SSBM Geneva, highlighting the School’s growing international recognition and academic prestige. Achievements like this reflect SSBM’s ongoing mission to support research that is innovative and meaningful, practical, and capable of making a real impact in the world.