The Swiss School of Business and Management Geneva (SSBM Geneva) is pleased to announce an upcoming panel discussion titled “AI in Business”, taking place as part of its dynamic Immersion Program. This engaging event will bring together industry experts and leaders to explore the evolving role of artificial intelligence in modern business.
Scheduled for April 22, 2026, from 4:00 p.m. to 5:00 p.m. the panel will be held on-site at SSBM Geneva and is free of charge for participants.
The event will feature a diverse group of speakers with extensive expertise.
The panel will be moderated by Dr. Iva Buljubasic, Associate Professor and Erasmus+ Coordinator at the Academy of Arts and Culture in Osijek, Croatia, DBA Mentor at SSBM Geneva and Paris School of Management (PSM).
Together, they will offer a multidisciplinary perspective on how artificial intelligence is transforming business landscapes globally.
As artificial intelligence continues to reshape industries, this panel aims to provide valuable insights into how organizations can effectively leverage AI for innovation and growth. The discussion will cover a broad range of topics, including:
Attendees will gain practical perspectives from experienced professionals working at the intersection of technology and business.
Participation is free of charge. Register here.
The panel is part of SSBM’s International Immersion Program, an intensive and interactive experience designed to bridge academic learning with real-world business practice.
The program brings together students and professionals from around the world to participate in:
Hosted in Geneva, a global hub for international organizations and business, the Immersion Program provides participants with unique exposure to global perspectives and current market trends. It is designed to enhance leadership skills, expand professional networks, and deepen understanding of contemporary business challenges.
This panel discussion on “AI in Business” reflects SSBM Geneva’s commitment to fostering innovation, critical thinking, and responsible leadership in a rapidly evolving digital world. Participants can expect an insightful and thought-provoking session that highlights both the opportunities and responsibilities that come with adopting AI in business.