The final day of the Immersion Week in Geneva marked a strong and meaningful conclusion to an intensive learning experience, bringing together academic insight, career development, and celebration.
The morning session opened with Dr. Giorgia Scetta, who led an engaging discussion on business model viability. Using the Business Model Canvas as a framework, students explored how to effectively evaluate, structure, and communicate business ideas. The session emphasized clarity of value propositions and the importance of aligning business models with real market needs.
Dr. Scetta then continued with a workshop dedicated to career pathways in business and academia. Key topics included the DBA journey, the concept of the “third path” in professional development, and the transition from technical expertise into broader roles in global communication and leadership. The discussion encouraged participants to reflect on long-term career positioning and personal growth trajectories.
Dr. Iva Buljubasic delivered a forward-looking session on marketing in the age of intelligent business. The presentation focused on how artificial intelligence, data analytics, and emerging technologies are transforming marketing strategy and decision-making. Students gained insights into how organizations are adapting to increasingly digital and data-driven environments.
The week concluded with a formal certificate ceremony, where participants received recognition for their successful completion of the program. The closing moments included reflections from students and faculty, group photos capturing the spirit of the week, and the Dean’s official awarding of certificates.
The Immersion Week ended on a high note with a closing dinner attended by participants and members of the administration. The evening provided an opportunity to celebrate achievements, share final reflections, and strengthen connections formed throughout the program.
