MBA students at SSBM’s Instructional Site in Zagreb recently completed their Sales and Marketing class under the guidance of Professor Ivana Plemenčić.
The final class marked the culmination of weeks of learning, collaboration, and practical application, bringing together key concepts from modern sales and marketing management. Throughout the class, students explored how organizations create value, build customer relationships, develop effective communication strategies, and align sales activities with broader business objectives.
The concluding session provided students with an opportunity to present their ideas, share insights, and reflect on the knowledge gained during the class. Through engaging discussions and interactive activities, students demonstrated their ability to apply marketing concepts to real-world business challenges while developing strategic thinking and problem-solving skills.
Professor Ivana Plemenčić encouraged students to connect theory with practice, fostering an environment where professional experience and academic learning complemented one another. The dynamic classroom atmosphere allowed students to exchange perspectives, learn from their peers, and strengthen their understanding of contemporary marketing trends and customer-focused strategies.
As they completed the class, students left with valuable tools and practical knowledge that will support their future professional growth in sales, marketing, and business leadership roles.
