At SSBM Geneva, we are proud to celebrate students who turn ambition into meaningful action. Omar Abu Ghoush is a remarkable example of this entrepreneurial spirit, an SSBM student of International Business, who is combining his academic journey with the creation of a technology-driven venture focused on making the university admissions process more accessible and connected for students worldwide.
Eternity actually started because of my sister. Back in November 2025, I was helping her figure out her university options, and I realized just how frustrating the whole process was. Everything was scattered: universities on one website, scholarships somewhere else, applications in another place, and little guidance connecting it all. I kept thinking there had to be a simpler way, so I started building one. Today, Eternity brings all of that together, helping students explore universities, find scholarships, manage their applications, and get guidance through our AI assistant, SAGE. What began as me trying to help my sister turned into something much bigger than I originally expected.
Honestly, one of the biggest things SSBM gave me was the flexibility to do both. Building a company while studying is not easy, and having a schedule that allowed me to stay on top of my degree while putting real time into Eternity made a huge difference. The professors have also been a big part of that. They bring actual experience into the classroom, and there were plenty of moments when something we discussed in class connected directly to a decision I was trying to make for the company. Being in Geneva and studying in such an international environment also changed the way I think about where Eternity could go.
For me, it was when Eternity secured backing at a $1 million post-money valuation and a 24-month runway. Before that, we believed in what we were building, but that was the point where everything became more real. Suddenly, we had the time and resources to grow the team, improve the platform, and properly plan what came next. I remember thinking about how the whole thing started with my sister and feeling a little surprised by how far it had come. That was when it stopped feeling like something we were just working on and started feeling like a company that could genuinely go somewhere.
For now, I want to keep doing both: continue my studies at SSBM and keep building Eternity. There is still a lot we want to improve, especially around SAGE, the platform itself, and how we work with schools and universities. Outside of the company, I am also interested in diplomacy and international economics. Speaking at the United Nations Human Rights Council at 18 gave me a different perspective on the kind of work I want to be involved in, and I would like to keep exploring that alongside entrepreneurship. I do not have every step figured out yet, but I know I want to keep building things that matter.