Importance of Communication in Business with Dr. Jonathan Westover

In this short video, Dr. Jonathan Westover, professor of stakeholder and communication management at SSBM Geneva, shares his insights into what makes communication truly effective for modern leaders. He explores the critical role of silence as a powerful communication tool, highlighting how thoughtful pauses and restraint can enhance clarity, presence, and understanding in leadership interactions.

Dr. Westover also highlights the essential role of active listening, emphasizing that effective communication is not only about speaking clearly but also about genuinely hearing and understanding others. In addition, he stresses the continued importance of verbal communication, particularly for younger, digital-native professionals who may have fewer opportunities to develop strong face-to-face communication skills in today’s technology-driven environment.