Innovation and Change Management

Examines the principles of managing changes and innovations in the economic and political environment, in startups, in entrepreneurial activities, in creative industries, in contemporary conditions of digital business revolution and constant need for innovations.

About Instructor: Velimir Srića, PhD

Dr. Srića is professor of management at Zagreb University and a visiting professor at UCLA, with a PhD in IT management and an MBA from Columbia University. He has been a visiting professor at Renmin University in China and various universities in Austria, Hungary, Slovenia, Montenegro, and Dubai. He is also a program director of DELFIN (Developing Effective Leadership for Innovation), a private executive development and consulting firm. He was CEO of Croatian Institute for Informatics, Minister of Science and a member of the Government of Croatia.

He is a member of The Club of Rome and an honorary member of the Croatian Helsinki Committee. He is a Fulbright scholar and Eisenhower Fellow and was elected President of Zagreb’s city assembly. Also, he is a World Bank expert on Change Management and a member of The European Academy of Science and Art.

As a consultant, he worked with many regional companies, including Coca Cola, Fina, Gorenje, dm, Uljanik, INA, PBZ and Krka. He is a coauthor of the International Encyclopedia of Business and Management and has published more than 70 professional books and 500 articles. Other publications include a collection of poetry (Various games), strategic monograph “Croatia 2020,” a collection of political essays (From Crisis to Vision), picture book (The Small Globe’s Big Journey) and a novel (Private investigations). Velimir is married to Ana, father to a daughter Lana and has three sons Dario, Davor, and Luka.



SSBM is a research-based business and management school with faculty from top universities around the world. At SSBM we believe that the quality of an educational program is driven by the lecturer’s knowledge and experience.