The course introduces students to the marketing concept which stands for integration of sales and marketing. The aim of the course is to familiarize students with knowledge, tools and techniques needed to integrate sales and marketing through activities, systems and processes, organizational structure as well as (re)building the culture.
About Instructor: Vesna Glišić, MSc, MBA
Vesna is experienced strategic marketing expert, primarily in the Consumer Goods sector and recently in Pharmaceutical Industry. She has gained broad experience working in various International Corporations in different Marketing/Business Development roles with responsibility for regional and international markets. She has extensive experience in leading diverse teams across different business areas. Additionally, Vesna works as a business development consultant for small size companies and start-ups.
Before finishing her Executive MBA program, she has gained master’s degree in Financial Management at the University of Economics.
Her passion for strategic marketing and business development is reflected in her continuous personal education to always be up to date with latest developments and to be able to best contribute to her current and future roles and projects.
SSBM is a research-based business and management school with faculty from top universities around the world. At SSBM we believe that the quality of an educational program is driven by the lecturer’s knowledge and experience.
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