EXPERTS IN BUSINESS EDUCATION

Strategic Marketing

Course ID
SMA
Campus
Geneva, Switzerland (Core)
Level
Post-Graduate
Credit
5.000
Method
Lecture

Learn the fundamental concepts and theories of sales/marketing that add value to an organisation, how to sustain that value, and analyse their application in marketing practice.

SSBM is a research-based business and management school with faculty from top universities around the world. At SSBM we believe that the quality of an educational program is driven by the lecturer’s knowledge and experience.