Course helps understanding the basics of economics decision making, pricing, and markets. Helps to develop thinking about strategic tactics that a company can use to gain & maintain market power.
About Instructor: Meskina Olesya, Ph.D
Olesya Meskina has 14 years of professional experience in Teaching & Development. She worked for several international companies.
She obtained her doctorate degree from the University of Basel in 2013, focused on History and International Relations. In 2005 she has also received her doctorate degree in Social Science from Voronezh State Pedagogical University, Russia. She was a participant of the academic leadership programme Global Perspectives 2012 (University of Basel) and Women into Industry 2011 (Novartis International & University of Basel).
She is holder of several academic grants. In 2008 she was privileged to be selected as a recipient of the Swiss Government Excellence Scholarship. Her experience as a motivating speaker is unparalleled consisting of a broad range of successfully presented topics in numerals educational and corporate venues around the world. She is an author of two monographs and numerous papers in the field of social science, marketing, economic.
SSBM is a research-based business and management school with faculty from top universities around the world. At SSBM we believe that the quality of an educational program is driven by the lecturer’s knowledge and experience.
|yt.innertube::requests||youtube.com||This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.||never||HTTP|
|YSC||youtube.com||YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.||session||HTTP|
|_ga||ssbm.ch||The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.||2 years||HTTP|
|_gid||ssbm.ch||Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.||1 day||HTTP|
|_gat_UA-131679549-1||ssbm.ch||A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.||session||HTTP|
|CONSENT||youtube.com||YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.||2 years||HTTP|