Transitioning from execution to strategy is a defining step in any professional’s career. For SSBM Geneva Alumnus, Leonardo Matijević, this shift was not just an ambition but a deliberate decision to grow beyond operational sales and step into a more strategic, value-driven role. His journey through the EMBA at SSBM Geneva reflects how the right education can reshape not only what you do, but how you lead, and create impact.
I wanted to transition from purely operational sales into a more strategic role. The EMBA at SSBM Geneva helped me connect day-to-day execution with broader business strategy and long-term value creation.
Developing a structured and disciplined approach to project management. It changed how I plan, prioritize, and execute initiatives, with a much stronger focus on outcomes and accountability.
I started managing key sales initiatives as structured projects, with clear timelines, responsibilities, and follow-ups. This improved alignment with partners and resulted in more consistent and efficient execution in the market.
The combination of practical relevance and international perspective. The program is highly applicable, allowing immediate implementation in real business scenarios.
Absolutely. It is a valuable investment for sales professionals aiming to grow into leadership roles and gain a more strategic, well-rounded understanding of business.
Leonardo’s experience highlights a powerful truth: real career growth happens when knowledge meets application. By adopting a structured, disciplined approach to project management and aligning daily actions with long-term strategy, he transformed the way he delivers results. His story is a reminder that investing in your development is not just about gaining new skills, it’s about redefining your potential and the value you bring to the table.