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Lecturer: Hedda Martina Šola, PhD
Description: Marketing strategy and content collecting strategies that have been used in the past to address corporate demands have failed since they do not always generate the intended outcomes. This has demanded the employment of novel data collection approaches and processes. To understand how the reaction to the ads is before it has been published, it is required to evaluate the efficacy of marketing with the use of neuromarketing. Neuromarketing uses neuroscientific tools to create advertising based on how we respond biologically to marketing campaigns. It may sound like the future, but it’s the present. Brands are already utilizing neuromarketing to give them a clearer, more accurate picture of how their potential customers react to different styles of advertising and marketing