Join us for an enlightening Intellectual Property (IP) Workshop on 26 April 2024, hosted jointly by SSBM Geneva and IPotencia, designed to deepen your understanding and leverage IP for business growth.

Workshop Schedule:

• Welcome Coffee & Opening Remarks: Start the day with a warm welcome from the Geneva Team, followed by an opening address by Dr. Mia Simcox and Dina Wehbe.
• From Idea to Market: Dina Wehbe will guide you through IP strategies tailored for startups, SMEs, and entrepreneurs, setting the stage for your innovation journey.
• Procedures for Filing Trademarks, Patents, and Designs in Switzerland: Matthias Kaech will cover the essentials of IP filing procedures in the Swiss context.
• Intellectual Property and Branding: A session by Dina Wehbe focusing on the critical role of IP in branding strategies.
• Hands-on Exercises & Business Pitch: The workshop will conclude with practical exercises and a business pitch segment to explore business opportunities, led by Dr. Mia Simcox and Dina Wehbe.

Key Benefits for Participants:

• Acquire a comprehensive understanding of different types of IP.
• Learn how to use IP strategically for the growth and development of your business.
• Network with peers and interact directly with IP experts and professionals in the field.

Pricing:

• Standard Ticket: 250 CHF
• Student Ticket: 75 CHF

Location: SSBM Geneva

This workshop is an essential event for students, entrepreneurs, SMEs, and anyone interested in gaining a deeper understanding of intellectual property and its application in today’s competitive business environment. Book your ticket now to secure your place at this transformative event!