EXPERTS IN BUSINESS EDUCATION

Redefining behavioral economics and the rise of the loss aversion distribution by Dr. Daniel Koh

February 10, 2026 @ 10:00 am - 11:30 am CET
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dr. daniel koh

Behavioral economics has long modeled loss aversion as a fixed parameter within Prospect Theory. The Loss Aversion Distribution (LAD, 2024), introduced by Dr. Daniel Koh, is the first in the world to conceptualize loss aversion as a probability distribution rather than a constant value. Though still theoretical, LAD marks a major step toward a distributional understanding of human decision-making, capturing behavioral diversity across individuals and contexts. This session explores how LAD reshapes behavioral modeling, bridges psychology with data science, and opens new frontiers for quantifying human bias through statistical inference — redefining the foundations of behavioral economics for the next generation of researchers and practitioners.

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Date:
February 10, 2026
Time:
10:00 am - 11:30 am CET
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