It’s getting crazy out there. No matter what part of the world we are in, the things we write or read can travel across the globe in a matter of seconds. Each message you are putting out there, either verbally, or on social media, or in email, has the potential to change the course of events in your business or private life, while also impacting another human being.

You will learn and develop a variety of communications and leadership techniques to interact successfully with any media and manage social media in case of a crisis. Throughout the program, you will analyze and learn from many positive and negative media events. You will learn how to address and answer (or not!) any sensitive matters, how to draft and deliver messages that are clear, consistent, and credible. And to make sure you get the most out of your new media skills and techniques, we have a lot of simulations and practical exercises to take your through. 

Your PR team or your PR agency can do a lot of magic, but no one will tell your incredible story or protect your business better than you. Media Communications training can make a difference between creating a strong positive story about you or your brand or damaging your reputation. Does everyone need a Media Communications training? Yes.

PREPARING, CRAFTING & INTERACTING.