Behavioral Economics focus on studying the human factors behind economic decision-making that differs from classical economics that stands behind Rational Choice Theory (RCT). There is a focus on psychological, emotional, cultural, social and cognitive factors. Behavioral economics is particularly relevant for policy-making, rewards systems, competency models, regulating consumer behavior, and shaping workplaces. “Nudging management” promises to help solve organisational problems by relying on subtle “nudges” or shoves to behavior, that enable a better alignment of worker behavior with organisational goals.