The Swiss School of Business and Management (SSBM) Geneva hosted an engaging panel discussion on “Luxury Industry in Switzerland: Trends and Opportunities” on Thursday, June 12, at Geneva campus.
Bringing together scholars and industry leaders, the panel examined how Switzerland’s renowned luxury brands can uphold time-honored tradition while embracing innovation—especially in the digital and AI-driven era. Topics ranged from craftsmanship and personalized customer experiences to shifting consumer behavior and strategic industry challenges.
We were also pleased to welcome MBA students currently enrolled at SSBM Geneva, who have been conducting in-depth research into the evolving landscape of luxury marketing and customer relationship management. Their insights enriched the discussion and provided valuable academic perspectives on how luxury brands can foster long-term loyalty and adapt to the expectations of the modern consumer. This collaboration between academic research and industry dialogue reflects SSBM’s strong emphasis on applied learning and real-world relevance.
Dr. Olesya Meskina, authority on digital innovation within legacy sectors
Rosane Galvão, MBA, specialist in global luxury branding
Fabien Lacroix, MBA, expert in luxury consumer psychology and storytelling
Julija Bakanauskaite and Carlo Costa, MBA students presenting their research
Moderator: Dr. Iva Buljubasic, SSBM Geneva faculty, expert in AI and brand analytics
Balancing heritage craftsmanship with forward-thinking innovation
Utilizing AI for personalization in design, marketing, and customer service
Adapting to evolving consumer preferences in luxury purchases
Exploring strategic challenges and emerging opportunities in Switzerland’s luxury market
SSBM’s panel underscored Switzerland’s leadership in luxury brand excellence and its vitality in navigating digital transition. The inclusion of student research added fresh, evidence-based insights into current trends in luxury customer engagement. Participants gained a multifaceted view of how Swiss brands can sustain their competitive edge amid rapid technological change.
