EXPERTS IN BUSINESS EDUCATION

International Immersion program

The International Immersion Program offers a unique and enriching experience where participants will explore Switzerland through company visits, guest lectures on various topics, city tours, day trips, weekend excursions, and a plethora of social activities organized by SSBM Geneva.

Geneva

Location

20+ countries

Participants

1.500 EUR

Price

October 13-17,2025

Next immersion

Immersion Program

The Immersion Program​ is open to companies, universities, schools, and any other institution that aimS at exploring business, research, innovation, entrepreneurship, technology, sustainability, hospitality or any other topics through company visits and guest lectures on various topics.

Immersion prgoram

5-day Program Overview

Our immersion program focuses on 3 key areas that deal with business/research:

INNOVATION & DISRUPTION

LEADERSHIP, SUSTAINABILITY AND FINANCE

  APPLIED RESEARCH

 

This immersion program will help you gain deeper research and business knowledge, while also providing valuable networking opportunities with professionals across various industries, equipping you to work in a range of organizations, from multinational corporations to start-ups.

 

5-day Immersion Overview

Day 1
  • Welcome, Way of Life in Switzerland – dr. Amira Simcox
  • Digital Transformation and Innovation – dr. Bethania Monteforte
  • Applied AI in Business – dr. Olesya Meskina
  • Visit to the United Nations
Day 2
  • Business in Switzerland – Dr. Brian Mayenfisch
  • Corporate Social Responsibility Strategies – Dr. Mary Mayenfisch-Tobin
  • Workshop
Day 3
  • Entrepreneurship and Startup Strategy & Innovation in Startups – Hulya Kurt
  • Entrepreneurship and Case Study – Hulya Kurt
  • Visit to CERN
Day 4
  • Financial Management – Dr. Victor Yerris
  • Finance Workshop – Dr. Victor Yerris
  • Multinational Business Taxation – Giacomo Tassan-Din
Day 5
  • Strategic Marketing and Digital Branding – dr. Nadia Majohed
  • Branding in the Digital Age
  • Receiving Certificates Ceremony & Networking

What is Included?

The fee for the 5-day program is €1,500.00 per participant, which includes lectures, company/industrial visits, industry and leadership sessions, and a participation certificate. Lunch is included.

What is not Included?

The following expenses are not included: Visa if required, flight tickets, travel & health insurance, airport transfers, entry tickets for any local attractions, Personal expenses, accommodation .

Why Switzerland?

Switzerland, renowned as the world’s most innovative country according to the Global Innovation Index, serves as the perfect backdrop for SSBM’s commitment to excellence. At SSBM Geneva, we consistently elevate our courses and design cutting-edge programs that reflect the latest trends and breakthroughs in business and research.

Our mission extends beyond education—we are dedicated to fostering collaboration and sharing valuable insights on our global platform in Geneva, which connects professionals from 156 countries with representatives from international organizations and leading multinational corporations. Our focus is on driving innovation, knowledge-sharing, and technological advancement in everything we do.

Geneva- a premier cosmopolitan hub

Geneva stands as one of the world’s most prominent cosmopolitan cities, offering a unique blend of cultures, languages, and global influence. With three official languages (French, German, and Italian) and a population representing over 190 nationalities, it is a thriving center for business, diplomacy, and international relations. Home to numerous multinational corporations, international organizations like the United Nations and the World Health Organization, as well as world-renowned financial institutions, Geneva serves as a crucial global hub. Additionally, its rich cultural heritage, picturesque landscapes, and reputation for high-quality living make it a prime destination for both tourism and international collaboration.

About Geneva

Home to the headquarters of numerous international firms, Geneva is a dynamic and cosmopolitan city that offers both a great quality of life and outstanding business opportunities.

Location: Geneva Business Center

The Geneva Business Center is easily accessible by all modes of transport. Cycle paths and a comprehensive public transport network make getting to and from the GBC by sustainable transport easy and convenient. Its location close to the motorway also makes it easy to reach by car from the center of town (12min), Cornavin railway station (15min) and Geneva International Airport (10min).

The SSBM Geneva Immersion Program is an in-country unique experience that gives participants an intensive introduction to the business and economy of a dynamic Swiss market.

Designed to emulate the unique Swiss experience, the program provides access to a broad range of managerial and leadership expertise and resources through lectures, workshops, seminars.

The program is customized and adapted to every participant group.

Learn

Network

Explore

Company Visits

Sightseeing 

Customized program

Interested by our Immersion Programs?
Contact Us