SSBM Geneva MBA students in Dubai participated in a special masterclass, organised by our partner Global Career Pathway that brought together academic excellence and industry expertise in an engaging learning environment.
The event was held at Dubai Academic City, where students, faculty members, and industry professionals gathered for an interactive and insightful session focused on two key contemporary business topics:
The masterclass was inaugurated by Mr. Dhaneesh NP, Founder of Global Career Pathway, who emphasized the importance of integrating sustainability and emerging technologies in modern business education.
The academic session on Sustainable Business Practices was led by Dr. Ashish Arora, faculty member at SSBM, who provided valuable insights into responsible business strategies and long-term value creation.
The session on AI-Powered Digital Marketing was conducted by Mr. Muneer Al Wafaa, an industry AI expert, who shared practical applications of artificial intelligence in transforming digital marketing strategies and customer engagement.
The workshop witnessed active participation from students, faculty members, and invited industry experts. The interactive discussions and case-based learning approach made the session highly engaging and impactful.
Participants benefited from real-world perspectives, networking opportunities, and exposure to the latest trends shaping global business practices.
The event concluded successfully with positive feedback from attendees, reinforcing SSBM’s commitment to delivering industry-relevant, future-focused business education.
