Online MBA in Digital Marketing

The primary aims of this program are to provide students with a deep understanding of the core principles of digital marketing, including market research, consumer behavior analysis, and the utilization of various digital channels.

Overall, the Online MBA in Digital Marketing strives to cultivate a new generation of business leaders who can harness the power of digital technologies to create impactful and innovative marketing strategies.

The MBA in Digital Marketing program has 4 main objectives:
– Acquire advanced knowledge and skills in leveraging various digital channels such as social media, search engines, email marketing, and content platforms. Explore strategies for optimizing each channel to effectively reach target audiences and achieve marketing objectives.
– Foster strategic thinking in the context of digital marketing by analyzing case studies, formulating data-driven insights, and making informed decisions.
– Develop the ability to create cohesive digital marketing strategies aligned with overall business goals and adapt them to the ever-changing digital landscape.
– Gain proficiency in utilizing data analytics tools to measure the effectiveness of digital marketing campaigns. Learn how to interpret key performance indicators (KPIs), assess return on investment (ROI), and make data-driven adjustments to enhance the overall performance and impact of digital marketing initiatives.

The Online MBA in Digital Marketing curriculum is composed of 10 core courses that you can attend. We organize elective courses in collaboration with our business and industry partners on specific topics relevant to marketing.

The program curriculum is the following:

• Digital Marketing Fundamentals
• Web Analytics and SEM
• Strategic Marketing
• SMarketing – Integration of Sales and Marketing
• Costumer Data-Driven Marketing Analytics
• Digital Business Acceleration
• Social Media Marketing and Management
• Introduction to Business Communication
• AI in Marketing
• Capstone Project

  * final list of available courses is subject to change

Student achievement key metrics can be found here.

Online learning is delivered through asynchronous and synchronous methods.

Asynchronous learning takes form of:
– prerecorded lectures supplemented by a variety of engaging activities such as quizzes, readings, assignments, capstone projects, knowledge checks, etc.

Synchronous learning takes form of:
– live lectures in form of Live Q&A Sessions, live seminars and webinars, guest lectures, live lectures on specific topics, one to one sessions with the professor, etc.

SSBM Geneva employs a hybrid approach to deliver the online learning, seamlessly blending asynchronous and synchronous learning methods to deliver the most effective and dynamic educational experience. By combining prerecorded lectures, quizzes, readings, assignments, and capstone projects with live sessions such as seminars, webinars, and interactive discussions, SSBM Geneva ensures that students benefit from the flexibility of self-paced learning while also enjoying the benefits of real-time engagement and interaction with instructors and peers. This integration of asynchronous and synchronous elements enhances student comprehension, engagement, and overall learning outcomes.

– Basic IT is advisable

This program is delivered entirely online. Modules can be completed in your own time and at your own pace.

You also have the opportunity to increase your learning by attending our webinars.

Our interactive, supportive teaching model is designed for busy professionals and is delivered through our best-in-class learning management system.

• All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.
• We provide access to S-Connect – an online platform to socialize / exchange / engage and communicate with current students, alumni, professors and industry partners.
• Access to SSBM e-Library and EBSCO (the largest provider of research databases, e-journals, magazine subscriptions, eBooks and discovery service).

To access the detailed study program outline, please click on this LINK.

Upon successful completion of the MBA program you will be awarded with an MBA degree delivered by SSBM Geneva.

If you did not select any specialization your MBA degree will be “Global MBA”.

In case a specialization (for example Banking and Finance) is selected, your MBA degree will be “Global MBA” with a specialization in “Banking and Finance“

TOP Frequently Asked Questions by Students

1. When does the program start, and when is the next intake?
   Our programs are fully online, self-paced, and delivered in a pre-recorded format, so you can apply and start at any time throughout the year.
2. What payment plans are available, and can I pay in installments?
   We offer flexible payment options, including bank transfers, credit card payments, and Flywire. Additionally, you can pay in installments, with the number of payments tailored to your needs. If further flexibility is required, we can arrange additional installments. The payment schedule is entirely customizable based on your preferences.
3. How many hours per week do I need to dedicate to complete the program on time?
   As the program is fully online and self-paced, the required time commitment will vary based on your individual schedule and background knowledge.
4. What accreditations does the program hold, and will it be internationally recognized?
   SSBM Geneva is accredited by ACBSP and certified by EduQua. We are registered in Geneva, Switzerland, providing superior Swiss education. For details on our accreditation and membership, please visit this link. If you want to check the national recognition in your residing company, we recommend checking the acceptance of the degree with your local NARIC office.
5. Are there networking and career opportunities for online students?
   Yes, online students can engage in networking through our dedicated online platform “SSBM Connect” and attend weekly webinars hosted by professors and industry professionals. For additional career support, we offer more extensive services, such as company visits and internships, to our on-campus students.
6. Can I extend the duration of my studies?
   While the program is designed to be completed within a certain time, you can extend it to accommodate your schedule. If you exceed the contractual program duration, extension fees will apply:
   • Up to 3 months: 30% of the full tuition
   • Up to 6 months: 50% of the full tuition
   • Up to 12 months: 100% of the full tuition
7. What do the exams look like?
   Exams typically include case studies, projects, and open-ended questions. If a student does not pass an exam, they may retake it up to three more times. After the fourth attempt, re-enrollment in the course is required, which will incur additional fees.
8. Are scholarships or discounts available?
   We offer scholarships and discounts during specific campaigns, which are announced on our website and newsletter. Scholarships generally cover 50% to 100% of tuition fees and are awarded based on academic achievements, motivation, English proficiency, and professional experience. You can also apply for an admissions fee discount by submitting a motivational essay to admissions@ssbm.ch. Our admissions team will review your application based on various factors, such as your academic achievements and career goals.
9. How can I apply?
   You can apply online through this link. Once your application is submitted, our admissions team will review your documents, including your degree, transcript, CV, ID, and other relevant materials. If you meet the requirements, we will provide you with the next steps, which include signing a student contract, receiving an admission letter, making payments, and accessing our student information system and portal.
10. Is coming to Geneva required during online studies?
    No, coming to Geneva is not mandatory during your online studies. However, students will be invited to attend the graduation ceremony, which will take place in Geneva. This is a wonderful opportunity to celebrate your achievements in person, but participation is entirely optional.