EXPERTS IN BUSINESS EDUCATION
Master Program

Online MBA in Digital Marketing

Online MBA in Digital Marketing

ONLINE

Format

12 months

Duration

7.000 EUR

Tuition fees

145+ countries

Learner Base
MASTER OF BUSINESS ADMINISTRATION

Online MBA in Digital Marketing

Our MBA in Digital Marketing is designed to produce marketing business leaders of the future through a comprehensive program designed to equip business professionals with the knowledge and skills needed to navigate the dynamic landscape of digital marketing strategies. Through a blend of theoretical insights and practical applications, the Online MBA in Digital Marketing aims to foster strategic thinking and decision-making in the digital realm. You will explore advanced topics such as social media marketing, search engine optimization (SEO), content strategy, and data analytics. The program seeks to empower you with the expertise to lead digital marketing initiatives, drive organizational growth, and stay ahead in the ever-evolving digital business environment. 

MBA focuses on 3 key areas that deal with Digital Marketing aspects:

  SOCIAL MEDIA

  DIGITAL MARKETING

  WEB ANALYTICS

The Online MBA in Digital Marketing program consists of 10 core courses that you have to complete. Some of the topics include: Social Media Marketing and Management, Strategic Marketing, SMarketing – Integration of Sales and Marketing, Digital Advertising Media Planning, Data-Driven Marketing Analytics, Web Analytics, SEO, SEM, etc..

For the online learning system, we are using a platform used by Harvard and MIT

ONLINE MBA IN DIGITAL MARKETING

PROGRAM OVERVIEW

  • 10 core courses
  • 12 months
  • SSBM pluses
  • 1 Personal Advisor
  • SSBM Connect
  • Top-notch e-learning platform
  • 60 ECTS credits

About the program

LEARNING OBJECTIVES

The primary aims of this program are to provide students with a deep understanding of the core principles of digital marketing, including market research, consumer behavior analysis, and the utilization of various digital channels.

Overall, the Online MBA in Digital Marketing strives to cultivate a new generation of business leaders who can harness the power of digital technologies to create impactful and innovative marketing strategies.

The MBA in Digital Marketing program has 4 main objectives:
Acquire advanced knowledge and skills in leveraging various digital channels such as social media, search engines, email marketing, and content platforms. Explore strategies for optimizing each channel to effectively reach target audiences and achieve marketing objectives.
Foster strategic thinking in the context of digital marketing by analyzing case studies, formulating data-driven insights, and making informed decisions.
Develop the ability to create cohesive digital marketing strategies aligned with overall business goals and adapt them to the ever-changing digital landscape.
Gain proficiency in utilizing data analytics tools to measure the effectiveness of digital marketing campaigns. Learn how to interpret key performance indicators (KPIs), assess return on investment (ROI), and make data-driven adjustments to enhance the overall performance and impact of digital marketing initiatives.

STUDENT ACHIEVEMENT KEY METRICS

Student achievement key metrics can be found here.

PROGRAM PREREQUISITES

– Basic IT is advisable

CURRICULUM

The Online MBA in Digital Marketing curriculum is composed of 10 core courses that you can attend. We organize elective courses in collaboration with our business and industry partners on specific topics relevant to marketing.

The program curriculum is the following:

  • Digital Marketing Fundamentals
  • Social Media Marketing and Management
  • Strategic Marketing
  • SMarketing – Integration of Sales and Marketing
  • Digital Advertising Media Planning
  • Customer Data Driven Marketing
  • Web Analytics and SEM
  • Business Communication
  • AI in Marketing
  • Capstone project

* final list of available courses is subject to change

TEACHING METHOD

This program is delivered entirely online. Modules can be completed in your own time and at your own pace.

You also have the opportunity to increase your learning by attending our webinars.

Our interactive, supportive teaching model is designed for busy professionals and is delivered through our best-in-class learning management system.

MATERIALS

  • All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.
  • We provide access to SSBM Connect – an online platform to socialize / exchange / engage and communicate with current students, alumni, professors and industry partners
  • Access to SSBM e-Library and EBSCO ( largest provider of research databases, e-journals, magazine subscriptions, ebooks and discovery service)

DEGREE

Upon successful completion of the MBA program in Artificial Intelligence you will be awarded with an MBA degree delivered by SSBM Geneva.

Your MBA degree will be “MBA in Artificial Intelligence”.

 

 

MBA-Digital Marketing

Premium Knowledge

In-depth knowledge on latest digital marketing topics.

Digital Marketing

You will get an advanced knowledge and skills in leveraging various digital tools

Flexibility

Our MBA fits with working professional busy schedule by providing flexible study structure.

Take your career to a new level!

The curriculum is designed to help you:

  • Understand basic and advanced digital marketing concepts
  • Demonstrate critical understanding and integration of digital marketing within a business context
  • Develop critical digital marketing skills
  • Demonstrate the value of digital marketing in real-world contexts

Our Online MBA in Digital Marketing program will help you to develop the numerical and analytical skills needed to be able to decipher data sets that are of relevance to marketers.

This MBA program will help you in everyday marketing decisions based on input from various digital marketing tools and data-powered reporting platforms.

What Our Students Say?

  • Adina Grecu

    “It is a great experience and I truly appreciate this chance that I have received, to study at SSBM Geneva, one of the top 10 European Business Schools offering online MBAs”.
    Adina Grecu, Head of Digital & Online Marketing , Switzerland

    LinkedIn Profile

     

  • Katarina Lasic

    “I completed the Executive MBA program and it has been quite an experience. I have enjoyed myself and my expectations have been exceeded”.
    Katarina Lasic, Finance Director, Novo Nordisk

    LinkedIn Profile

     

  • Alex E. Asampong

    “SSBM is highly efficient regarding information, assistance and all tools one needs to accomplish study successfully. Undoubtedly, I am very proud of my excellent experience with SSBM”.
    Alex E. Asampong, Lecturer Utrecht University, Netherlands

    LinkedIn Profile

     

  • David Annan

    “It was a great experience and I want to thank entire SSBM for an amazing support during my thesis. I’m also proud to be part of DBA mentors after I finished my DBA journey”.
    David Annan, Author and Lecturer, Kazakhstan

    LinkedIn Profile

     

  • Elisa Simeoni

    “SSBM offers high level education with experienced professors and effective learning. This is a great opportunity to boost my career and invest in quality education”
    Elisa Simeoni, Talent Manager, i-surance, France

    LinkedIn Profile

     

  • Aser Matter

    “The greatest benefit of the program was much more than the “piece of paper”…Thanks to the SSBM for the MBA program, I know that I have all of the tools to be a successful and ethical leader.”
    Aser Mater, Director, Jaz Hotel Group

    LinkedIn Profile

     

  • Apostol Georgiev

    “Studying at SSBM Geneva has been extremely impactful for the way I look at business organizations. There are so many things I’ve learned…”
    Apostol Georgiev, Risk consultant at Wells Fargo

    LinkedIn Profile

     

  • Lisa Tamilia

    “I am very impressed with my experience in the DBA program! It is also a great network and collaboration with a professional network of great students around the globe”
    Business Instructor, USA

    LinkedIn Profile

     

  • Rohini Ghavari

    “I’m very happy with the support of my mentor. It is really amazing and I’m enjoying my journey.”
    Rohini Ghavari, DBA Student, India

    LinkedIn Profile

     

  • Abraham G Melgar

    “All the programs at SSBM have been wonderful and the teachers were extremely helpful. In my specific case, the course that helped me pay for the entire MBA degree and set the foundation for my financial well-being in life is the finance course at SSBM”
    Abraham Melgar, Country Sales Manager, Bolivia

    LinkedIn Profile

     

AVERAGE AGE

32

years old

INTERNATIONAL

130+

countries

WORK EXPERIENCE

7

years in average

Join a selected and experienced group of classmates, grow together and build a strong network. 

Read More
Online MBA in DM
Tuition Fees
Admissions
Curriculum

Online MBA in Digital Marketing

The Online MBA in Digital Marketing was designed in partnership with over 20 business and industry partners.

The Online MBA in Digital Marketing program is offered in English, brings 60 ECTS credits, and is organised into core courses and seminars. Earn your Online MBA in Digital Marketing in 12 months or less while continuing to work and building your on-the-job experience. The program takes place Online.

The practical relevance and applicability of the curriculum are the focal points of this postgraduate program. The Online MBA in Digital Marketing course contents cover a broad spectrum of relevant Digital Marketing topics. During your studies, you will gain access to productive practice-based projects and learn how to apply the curriculum directly to real life situations.

All of the lectures follow high standards and are delivered by our professors. Our professors will keep you engaged, motivated and will provide high quality teaching experience in order to leverage your professional development and advance your career.

Tuition Fees

Online MBA in Digital Marketing : 7.000 EUR*

We offer various scholarship opportunities. We invite you to carefully check which one can apply to you.

* This price includes all online program related costs. Additional costs may apply in some circumstances. 

 

 

Admissions

– Undergraduate degree (Bachelor) from a recognized university or equivalent

– Grade transcripts

– Your CV or resume

– ID or passport copy

– One photo

Curriculum

The Online MBA in Digital Marketing curriculum is composed of 10 core courses that you can attend. We organize elective courses in collaboration with our business and industry partners.

The program curriculum is the following:

  • Digital Marketing Fundamentals
  • Social Media Marketing and Management
  • Strategic Marketing
  • SMarketing – Integration of Sales and Marketing
  • Digital Advertising Media Planning
  • Customer Data Driven Marketing 
  • Web Analytics and SEM
  • Business Communication
  • AI in Marketing
  • Capstone project

* final list of available courses is subject to change

The online teaching experience is an important factor when deciding to study online. At SSBM, we aim to provide a top-notch learning experience.
Do you want to see how our online teaching experience looks like? 

Online Teaching Experience

How about connecting with your peers, alumni, students, professors, industry leaders and companies we work with? “SSBM Connect” is a place where you can engage, interact and socialize with the SSBM community.

Online Learning Experience

SSBM enables this through our unique and innovative “eSSBM” platform where you can enjoy a top learning experience.

 

Some of the companies our MBA students come from

Check our gallery with student interviews, photos and latest graduation ceremonies.

Still Wondering Why Study at SSBM?

SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.

With our unique programs you will strengthen your strategic visionefficiency and leadership to manage today’s organizations.