Anuja Shukla, PhD

Dr. Anuja Shukla has over 12 years of teaching experience and is currently working as Visiting Faculty, NMIMSGCA, Mumbai. She is also working as a freelancer for Management and Doctoral courses for IMT, NMIMS, Deakin University, Liverpool University and SSBM at upGrad. She holds Doctorate degree in Management from Dayalbagh Educational institute (NAAC A accredited). She is a Gold Medalist and Silver medalist in M. Phil (Management). Her qualifications include M.B.A., M.A. (Economics), B.Sc. (Maths, Statistics and Economics) and UGC Net qualified (twice).

She sharpened her research skills under guidance of IIM Ahmedabad faculty members at Doctoral Summer School.  Added qualifications include E-marketing and Digital Marketing from IIT with A grade. She has a vivid experience as Research Associate for UGC-Minor Project. She has published in ABDC journals such as IJIM (A*), Psychology and Marketing (A) to name a few. She holds over 12+ paper publications, 1 book publication, 2-chapter publication in publications of repute like Emerald, SAGE, Taylor and Francis etc. She has presented papers in over 24 conferences and attended 17 National international workshops, seminar and symposium. She is acting as Reviewer for Inderscience, Emerald and Sage publication. She has won Best paper awards at institutes of repute like FMS, Symbiosis, Amity and others. She is associated with SAE India as an expert panelist. She has delivered training in the application of advanced statistical analysis using SMART-PLS. Her area of interest is Electronic Word of Mouth, Consumer Behavior, Digital Marketing, m-Commerce, AR/VR. She has experience of teaching subjects like Decision sciences, Market research, Strategy and Marketing Management.