Doc. Dr. Hedda Martina Šola

Doc. Dr. Hedda Martina Šola is the Director General of the Institute for Neuromarketing and Associate Professor at the Oxford Business College, UK. She works as a Research Coordinator at Centre For Applied Research And Entrepreneurship (CARE) at Oxford Business College and as a Review editor in Frontiers in Neuroergonomics, the fifth most cited publisher among the 20 largest publishers in the world. Thanks to the Oxford Business College students, she has been selected as a top finalist in the Global Woman Corporate Award 2021.

She is the holder of several international awards and has won recognition for her work. We would emphasis the Croatian Women of Influence Award Winner 2019 and Hübners “Who is Who in Croatia” 2015 when she was listed as one of the leading marketing/neuromarketing experts in the Republic of Croatia. Her name is linked to several visual identities of cities and municipalities, as well as strategic marketing plans, brands, and strategies adopted in various companies worldwide. She published her “Neuromarketing Armoury“ book in two languages and has more than 30 scientific and professional studies in the marketing/neuromarketing discipline. She is also a permanent expert witness for marketing and intellectual property rights cases in the County Court in Zagreb and an often-quoted interlocutor in the media. She is also the advisor to leading companies in the market and collaborates with top universities worldwide on various neuromarketing and marketing research projects. She was educated in Croatia, Europe, and the USA.  More at: www.heddamartinasola.com