Tiffany Baer von Arx, PhD

Doctor in Psychology, Tiffany is an expert in leadership, emotional intelligence and luxury consumer behavior. As she believes it is important to draw knowledge from different places, she studied and worked in different countries from US and Singapore to Switzerland. She received the Doc.Ch grant from the Swiss National Foundation for Science for her personal PhD project on the influence of the service interaction in customers’ evaluation of luxury goods. Thriving with new experiences, she worked as a communication and event manager at Campus Biotech in Geneva, Switzerland. She has 5 years of experience with independent project management in consumer research on luxury goods and led international collaborations with specialists in the field of luxury and organizational behavior (trainer, designer, chairman, and marketing experts). Today Tiffany works as professor, lecturer and coach. She designs, implements and delivers teaching and training programs on organizational behavior and management, leadership and emotional competences, and luxury branding and customer experience.