EXPERTS IN BUSINESS EDUCATION
PG Level 7

Postgraduate Certificate in International Marketing Management

Postgraduate Level 7 Diplomas > Postgraduate Certificate in International Marketing Management
PG Level 7

Postgraduate Certificate in International Marketing Management

Overview

Overview

    Format: 100% online
    Language: English
    Duration: 8-15 weeks (depends on your pace)
    Commitment: 7 – 10 hours per week
    Level: PG Level 7
    Certificate: Awarded by SSBM Geneva
    Fee: 1200 EUR

Introduction

The Postgraduate Certificate program in International Marketing Management demonstrates knowledge and understanding of contemporary theories and their applications in the field of international marketing and management that provides learners with the opportunity to develop, apply and implement ideas in the areas of international management and international marketing.

The program is appropriate for the students that wish to develop professionally, increase their skills, apply a formalized and standards-based approach to acquire new knowledge, and seek career advancement.

The program is composed of 3 courses that bring 15 ECTS points / 30 UK credits in total:

   Strategic Marketing
   Sales and Marketing Integration
   Strategic Management

 

Certificate Price

EUR1200

LEARNING OBJECTIVES

At the end of this course, you will be able to:
– Understand the marketing planning process.
– Apply marketing principles to a variety of business contexts.
– Be able to evaluate approaches to marketing analysis.
– Be able to apply strategic marketing decisions and choices.
– Be able to evaluate the use of marketing strategies for competitive advantage.
– Acquire the negotiation skills.
– Use information technology in order to develop smarketing model.
– Familiarise students with knowledge, tools and techniques needed to integrate sales and marketing. 

COURSE REQUIREMENTS

None.

FINAL PROJECT

Each course ends with the practical project which encompasses several techniques and methods used through various sections in the course. Students are strongly advised to carefully go through the final practical project to get more understanding how different tools/methods or techniques can be combined.

PROGRAM OUTLINE

Sales and Marketing Integration course

  • Introduction to Smarketing
  • Main Definitions and Vocabulary
  • Sales vs. Marketing Approach
  • Types of Marketing and Sales Relationship
  • Integration of Sales and Marketing in Practice
  • Organisational Structure in Customer Oriented Companies
  • Sales-Ready Lead
  • Service Level Internal Agreement
  • B2B Smarketing
  • Smarketing IT
  • Marketing and Sales Failures
  • Experience Economy
  • 4P to 4E Marketing Mix
  • Exercises/Study Cases
  • Final paper project

Strategic Marketing

  • Introduction
  • Definition of the Strategic marketing
  • External and internal analysis of your marketing plan
  • Marketing program
  • Leadership strategy
  • STP framework positioning process. Segmentation and target marketing
  • Target market coverage. Distribution strategy
  • Customer insights. Customer acquisition strategy
  • The market strategy
  • The Product market strategies
  • Marketing plan. Brief summary and the guide how to build up your marketing plan

Strategic Management

  • Introduction: the World of Strategic Management
  • The Evolution of Management Thinking
  • What is your Strategy Strength?
  • Defining Strategic Management
  • Strategy Formulation
  • Are You Fit for Managerial Uncertainty?
  • The Strategic Management Process
  • Formulating Corporate-Level Strategy
  • Formulating Business-Level Strategy
  • Why should you be concerned about Functional Level Strategy?
  • Why is Global Strategy Important?
  • Global Strategies
  • Strategy Execution
  • Does Goal Setting Fit Your Management Style?
  • Planning for a Turbulent Environment

TEACHING METHOD

This course is presented entirely online. Modules can be completed in your own time and at your own pace. This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online courses.

MATERIALS

All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.

DIPLOMA

Upon successful completion of the certificate you will be awarded with a diploma delivered by SSBM Geneva.

Why this course?

This certificate/diploma program has a strong emphasis on applied learning. 

Throughout this certificate program you will get insights and knowledge that will provide you with skills with applicability to real jobs that employers value.

What will this certificate program bring to your career?

  • Build the Skills to Get Job Ready
  • Hands-On Project
  • Earn a Career Credential
  • Gain new skills and knowledge
  • Be able to Top Up to Masters/MBA degree
  • Earn ECTS points/UK credits

Is this certificate for you?

This certificate/diploma program is designed for individuals who have on-the-job experience, who do no want to poursue Masters/MBA degree immediately, and who wish to acquire Swiss quality education.

This certificate is unique in such a way that it will insist on the practical implementation of various tools and techniques used in daily jobs. This aspect sets apart this course from many others where the focus is too much on the theoretical aspects.

One of the major outcomes of this certificate program will be that you will increase your skills, knowledge, and expertise in a specific area.

This certificate will bring you a diploma: “Postgraduate Certificate in International Marketing Management” that is delivered by SSBM Geneva.

Premium Knowledge

In-depth knowledge on latest topics and trends.

PG Level 7

We guarantee swiss quality education.

Flexibility

Program fits with working professional busy schedule by providing flexible study structure through our Online system.

Student Testimonials

  • I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.

    GUSTAV LINDÉUS
  • The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.

    FRANCIS OKOH
  • SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.

    JELENA PENAVA
  • I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager

    INES BORCIC
  • I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.

    EMMANUEL ENUBUOGIDI
Overview
Fee
Prerequisites 
Programme structure

The goal of this postgraduate Level 7 certificate/diploma program is to explore basic and advanced concepts of international marketing management

During the certificate program variety of teaching methods will be used: from basic explanations of terms and concepts, exercises, working on case studies, individual work in finding the application of the presented knowledge and group/team work on the project.

The program is appropriate for the students that wish to develop professionally, increase their skills, apply a formalized and standards-based approach to acquire new knowledge, and seek career advancement.

The program is composed of 3 courses that bring 15 ECTS points / 30 UK credits in total:

   Strategic Marketing
   Sales and Marketing Integration
   Strategic Management

Beyond mere description of theoretical lectures, the emphasis will be on practical work, where students will plan and manage a project that will result in three final projects.

Fee

The total fee* for the PG Level 7 diploma is: 1,200 EUR

*There are no other hidden costs.

Prerequisites

There are no formal prerequisites for this certificate program.

Programme structure

Sales and Marketing Integration course

  • Introduction to Smarketing
  • Main Definitions and Vocabulary
  • Sales vs. Marketing Approach
  • Types of Marketing and Sales Relationship
  • Integration of Sales and Marketing in Practice
  • Organisational Structure in Customer Oriented Companies
  • Sales-Ready Lead
  • Service Level Internal Agreement
  • B2B Smarketing
  • Smarketing IT
  • Marketing and Sales Failures
  • Experience Economy
  • 4P to 4E Marketing Mix
  • Exercises/Study Cases
  • Final paper project

Strategic Marketing

  • Introduction
  • Definition of the Strategic marketing
  • External and internal analysis of your marketing plan
  • Marketing program
  • Leadership strategy
  • STP framework positioning process. Segmentation and target marketing
  • Target market coverage. Distribution strategy
  • Customer insights. Customer acquisition strategy
  • The market strategy
  • The Product market strategies
  • Marketing plan. Brief summary and the guide how to build up your marketing plan

Strategic Management

  • Introduction: the World of Strategic Management
  • The Evolution of Management Thinking
  • What is your Strategy Strength?
  • Defining Strategic Management
  • Strategy Formulation
  • Are You Fit for Managerial Uncertainty?
  • The Strategic Management Process
  • Formulating Corporate-Level Strategy
  • Formulating Business-Level Strategy
  • Why should you be concerned about Functional Level Strategy?
  • Why is Global Strategy Important?
  • Global Strategies
  • Strategy Execution
  • Does Goal Setting Fit Your Management Style?
  • Planning for a Turbulent Environment

Course will cover each topic with several online video lectures. At the end you will have to do a practical project. After each lecture, students are strongly encouraged to practice the related topics of each lecture in corresponding lab exercises.

Online Teaching and Learning Experience

It is our key priority to continuously improve the teaching experience for our students at SSBM and to provide them with with top-class learning experience in order for them to reach their full potential.

We strive to provide top-notch learning content that is interesting, visually appealing, but most importantly that it provides high quality knowledge.

Below, you will find preview of some of the lectures that we provide through our e-learning management system.

Preview of Online Sample Courses

Superior Learning Experience

We aim at providing a superior learning experience that will have a direct impact on your professional development.

With our unique programs you will strengthen your strategic visionefficiency and leadership to manage today’s organizations.

Want to get a sneak peek into our Online Learning Experience?

Purchase

To pay for the certificate go HERE.

Experts in Business Education

We are “Experts in Business Education”. Our core values stand on:

  • Innovation
  • Diversity
  • Connectivity
  • Expertise

We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.

Online Teaching Experience

It is our key priority to continuously improve the teaching experience for our students at SSBM and to provide them with with top-class learning experience in order for them to reach their full potential.

We strive to provide top-notch learning content that is interesting, visually appealing, but most importantly that it provides high quality knowledge.

Below, you will find preview of some of the lectures that we provide through our e-learning management system.

Some of the companies our certificate students come from

Check our gallery with student interviews, photos and latest graduation ceremonies.

Still Wondering Why Study at SSBM?

SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.

With our unique programs you will strengthen your strategic visionefficiency and leadership to manage today’s organizations.

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