Final Lecture of Sales and Marketing Integration Class at SSBM Geneva

The final lecture of the Sales and Marketing Integration course was recently held at the Swiss School of Business and Management’s instructional site in Zagreb. Led by Professor Ivana Plemenčić, this session wrapped up a dynamic and engaging series of lectures that focused on bridging the gap between sales and marketing strategies in modern business environments.

Professor Plemenčić noted:
“I had a group of truly great and curious students. Many of them are already working in marketing teams, so I adapted the course content to better align with their professional backgrounds.”

The course concluded with three interactive group workshops where students tackled real-world business topics such as:

• Brand Archetypes

• Generational Marketing

• Development of Marketing Plans and Brand Personas

The workshops fostered creativity, debate, and hands-on learning — all in a vibrant and supportive classroom atmosphere. From in-depth case studies to lively discussions and plenty of laughter, students left the course equipped with both theoretical insights and practical tools.

To further enrich the learning experience, a guest lecturer from CTA Communications Agency joined one of the sessions to share insights from the communications industry and highlight the interplay between agencies and in-house marketing teams.

We are proud to offer such engaging, real-world-driven classes and look forward to welcoming a new group of SSBM students.