Company Visit: Henri Allegra – From Hospitality to AI-Driven Entrepreneurship

SSBM Geneva recently welcomed Henri Allegra for an inspiring session retracing his diverse and forward-looking professional journey. With over two decades of experience across hospitality, business research, corporate leadership, consulting, and entrepreneurship, Henri has built a career at the intersection of technology, ethics, and organisational transformation.

His expertise spans several strategic domains:

• Responsible AI Strategy & Digital Transformation

• Management Consulting & Change Management

• Marketing & Market Intelligence

• Employer Branding & Digital Activation

Henri’s career includes leadership roles at renowned global organisations such as Forrester Research, Mintel, Universum, and LinkedIn, where he contributed to insights-driven decision-making and transformation programs across industries.

Today, he channels his experience into two entrepreneurial initiatives:

• Etikord – promoting ethical and sustainable business models that create long-term value.
• Homo Promptus – guiding leaders and organisations in the adoption of artificial intelligence through intentional, human-centric, and responsible practices.

Through Homo Promptus, Henri aims to support SMEs, safeguard jobs, and help organisations evolve toward becoming AI-native, ensuring that technological transformation strengthens—not replaces—the human element.

His visit offered SSBM Geneva students valuable insights into the future of work, the ethical use of AI, and the mindset required to lead organisations through rapid technological change.