SSBM Professor Launches Groundbreaking Book!

Celebrated SSBM Professor Saša Petar, Ph.D., known for his expertise in teaching the Human Side of Leadership, has added another milestone to his illustrious career. With a prolific portfolio that includes numerous professional articles and 32 business books, Professor Saša Petar has recently unveiled his latest literary creation.

Titled “Franchise Business – From Idea to Success” this remarkable manual is a collaborative effort authored by the esteemed duo of Ph.D. Ljiljana Kukec and Ph.D. Saša Petar. The grand unveiling transpired at the meeting of the Franchise Club, held within the elegant premises of the Swiss School of Business and Management in Zagreb. This event marked a significant contribution to the burgeoning popularity of franchise businesses.

Regardless of whether you are already an established entrepreneur or contemplating the exciting journey of starting your own business, this book is an invaluable resource designed with you in mind. Within its pages, you will discover a comprehensive guide to the franchise model, unveiling the crucial steps leading from idea to resounding success.