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Sustainability in Food Production & Consumer Behavior

This immersive week offers participants an opportunity to deepen their understanding of sustainable food systems. In a rapidly changing global landscape, issues around food consumption, production, and trade are becoming critical for businesses and policymakers alike.

Geneva

Location

20+ countries

Participants

2.500 CHF

Price

Februray 09-13,2026

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Immersion Program

SSBM Geneva invites you to a transformative academic journey. In collaboration with the Bern University of Applied Sciences (HAFL), this elite joint immersion program merges business management acumen with agri-food sector expertise to shape the future of global food systems. This one-week immersion program has been carefully designed to combine academic rigor with practical experience. Participants will explore the dynamics of food markets, consumer trends, sustainability challenges, and regulatory frameworks through lectures, group work, and excursions to leading Swiss institutions.

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5-day Program Overview

Our immersion program focuses on 3 key areas that deal with business/research:

MARKETS & SUSTAINABILITY

INNOVATION & AGRI-TECH

POLICY & LEADERSHIP

 

The immersion week brings together students, professionals, and experts to examine the pressing issues shaping the future of food systems. Throughout the five days, participants will gain a comprehensive understanding of how global and local factors influence production, consumption, and trade in food markets. The program emphasizes sustainability as a strategic business imperative and equips learners with the tools needed to lead responsibly in the food and agribusiness sectors.

 

5-day Immersion Overview

Day 1
  • Welcome to Immersion Week – Goals, structure & expectations
  • Food from Farm to Fork — An Overview – Global consumption, production, trade & value-chain trends
  • Market Regulation – Public & private regulation at local, national & international levels
  • Sustainability in the Food Supply Chain – Defining sustainability, trends & developments
Day 2
  • Markets & Sustainability (HAFL) – Group analyses of Dairy, Meat, Wheat, Potatoes, Vegetables, Fruits, Fish, Vegetable oils
  • Sustainable Farm Management – Best practices in agriculture
  • Sustainable Consumption & Processing – Insights into consumer and processing dynamics
Day 3
  • Excursion Day – Visit to a Swiss innovation hub in food technology & sustainable farming
Day 4
  • Challenges & the Role of Policies and Politics – Group work and plenary discussion
  • The Challenges Ahead – Strategies and open questions across markets
  • The Role of Policy & Politics – Swiss and EU frameworks (Agrarpolitik 2030, Farm-to-Fork Strategy)
Day 5
  • The Way Ahead – Group strategies to improve sustainability across the food value chain
  • Panel Discussion – Experts from industry, policy, and consumer organizations
  • Certificates & Networking – Ceremony and final networking session

What is Included?

The tuition fee covers participation in all academic sessions, workshops, and group activities throughout the five-day immersion program. It also includes course materials, access to online resources, visits to partner institutions and companies, and the certificate of completion jointly issued by SSBM Geneva and Bern University of Applied Sciences – HAFL. Coffee breaks and some networking lunches are also provided as part of the program.

What is not Included?

The program fee does not cover travel expenses to and from Switzerland, accommodation during the week, or dinners. Personal expenses, health insurance, and any optional leisure activities outside of the official program are also the responsibility of the participant.

Why Switzerland?

Switzerland, consistently ranked as one of the world’s most innovative countries, provides the perfect setting for an immersion program on sustainability and food systems. Its reputation for excellence, combined with a strong commitment to research, technology, and environmental stewardship, makes it an ideal backdrop for this program. At SSBM Geneva, in partnership with HAFL, we design forward-looking courses that reflect global trends, breakthroughs, and best practices in business, agriculture, and sustainability.

Beyond academic learning, Switzerland offers an environment that fosters collaboration and knowledge sharing. Geneva, as a global hub, connects professionals and students from around the world, making it a unique place to exchange ideas, experience diverse perspectives, and explore cutting-edge solutions to today’s most pressing challenges.

Geneva- a premier cosmopolitan hub

Geneva is recognized as one of the world’s most cosmopolitan cities, with a population representing more than 190 nationalities and three official languages: French, German, and Italian. It is home to numerous multinational corporations, international organizations such as the United Nations and the World Health Organization, and some of the world’s most influential financial institutions.

This unique blend of business, diplomacy, and international relations positions Geneva as a thriving global hub. Its rich cultural heritage, stunning landscapes, and reputation for high living standards further make it an attractive destination for both professional and personal growth. For immersion participants, Geneva offers the perfect balance of academic rigor, cultural exploration, and networking opportunities.

About Geneva

Geneva is home to the headquarters of numerous international organizations and firms, making it a vibrant and cosmopolitan city that combines a high quality of life with outstanding professional opportunities.

Location: Geneva Business Center

The Geneva Business Center is easily accessible by all modes of transport. Cycle paths and a comprehensive public transport network make getting to and from the GBC by sustainable transport easy and convenient. Its location close to the motorway also makes it easy to reach by car from the center of town (12min), Cornavin railway station (15min) and Geneva International Airport (10min).

The SSBM Geneva & HAFL Immersion Week is a unique, in-country program that provides participants with a deep dive into the realities of sustainable food systems, consumer behavior, and market dynamics in Switzerland.

Designed to blend academic expertise with practical experience, the program offers direct access to leading faculty, industry experts, and institutions shaping the global food sector. Through lectures, workshops, excursions, and group projects, participants gain valuable insights into innovation, policy, and sustainability.

The immersion is carefully structured yet adaptable, ensuring a meaningful and impactful experience tailored to the needs of MBA/DBA students and professionals.

Learn from top academics and practitioners

Network with peers and industry leaders

Explore Swiss innovation in food systems

Company and institutional visits

Excursions and cultural experiences

Customized, high-impact program

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