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Meet Viviane Ladouceur, an accomplished SSBM Geneva MBA in Sports Management Alumna whose journey reflects passion, resilience, and a commitment to excellence in high-performance sport. Since joining Singapore Aquatics as the National Artistic Swimming Development Coach in 2023, Viviane has rapidly established herself among leading professionals on the international stage.
Her role has placed her at the heart of Singapore’s remarkable rise in artistic swimming, accompanying national athletes to prestigious global events—including the 2023 World Aquatics Youth Artistic Swimming Championships, the 2024 World Aquatics Artistic Swimming Junior Championships, and most recently, the 2025 World Aquatics Championships. Through her guidance, Singapore’s artistic swimming program has strengthened its visibility, competitiveness, and long-term development pathway.
The most valuable lesson I have learned as an international development coach in artistic swimming is the importance of adapting to diverse athletes and environments. Working with athletes from different cultures, backgrounds, and training systems has taught me to listen first, understand individual needs, and adjust my coaching to bring out each athlete’s strengths. This ability to adapt and keep high-performance standards has helped me build trust, create efficient training structures, and support long-term athlete development more effectively.
My education at SSBM has strengthened my ability to approach high-performance sport with a more strategic and managerial mindset. Courses in leadership, project management, and event management have enhanced my ability to plan training cycles, structure logistics, manage budgets, and coordinate with multidisciplinary teams. It has allowed me to understand the “bigger picture” behind athlete performance, such as organizational processes, communication flows, and long-term planning, which directly improves the support I provide to professional athletes.
My advice for anyone pursuing a career in sports management is to combine curiosity with practical experience. The sports industry evolves quickly, so staying open-minded, learning continuously, and understanding new trends is essential. At the same time, nothing replaces hands-on experience, such as volunteering at events, assisting coaches, working with clubs, or supporting competitions. Building relationships, being adaptable, and showing initiative are key qualities that open doors and help you grow in this field.
As an SSBM Geneva MBA in Sports Management alumna, Viviane embodies the school’s values of innovation, leadership, and global excellence. Her success stands as a testament to how the SSBM Geneva experience can shape forward-thinking leaders, and Viviane carries this as she advances her career and contributes to the global evolution of artistic swimming.