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 Duration 10 weeks
 Language English and French
 Skill level Advanced
Session 17:00-20:00
 Certificate Yes
 Location Avenue des Morgines 12, 1213 Petit Lancy
Unlock the power of Artificial Intelligence to transform the way you lead, work, and innovate. This 5-week certificate, designed for professionals and executives, provides a practical introduction to AI tools, machine learning, and automation strategies shaping modern organizations. Through hands-on workshops and real-world case studies, participants will learn how to boost productivity, drive data-based decision-making, and design intelligent workflows that create measurable business value. Whether you aim to enhance operational efficiency or lead digital transformation, this program equips you with the knowledge and skills to confidently integrate AI into your professional practice.
   Understand AI, Machine Learning & automation fundamentals
   Apply AI tools (ChatGPT, Power BI, Midjourney) to real business tasks
   Boost productivity and creativity through AI-driven workflows
   Design a mini-AI strategy or innovation project Â
Owner & CEO, FIAE Sà rl · Former Strategic Marketing Manager, VisilabGroup – EssilorLuxottica
Currently owner & CEO of FIAE Sà rl, specialized in helping companies incorporating AI to their business, Jean-Baptiste Gerberon is also a former Strategic Marketing Manager at VisilabGroup – EssilorLuxottica. He brings 20 years of corporate experience in sales, marketing, management, and project management, during which he developed strong digital and AI skills.
After starting his career in sales in France, the United States, and Latin America for companies such as LaCie SA, Danone, and Nestlé, Jean-Baptiste held various key positions in marketing and digital, including Omnichannel Manager for Visilab, Digital Marketing Manager, and Web Project Manager for Decathlon.
Combining his tech-savvy background with his professional experience, he has been training executives for several years on topics related to marketing and new technologies. A sports enthusiast at heart and known for his curiosity and passion for innovation, he enjoys pushing his personal limits as much as diving into new technologies.
I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.
The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.
SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.
I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager
I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.
Unlock the power of Artificial Intelligence to transform the way you lead, work, and innovate. This 5-week certificate, designed for professionals and executives, provides a practical introduction to AI tools, machine learning, and automation strategies shaping modern organizations. Through hands-on workshops and real-world case studies, participants will learn how to boost productivity, drive data-based decision-making, and design intelligent workflows that create measurable business value. Whether you aim to enhance operational efficiency or lead digital transformation, this program equips you with the knowledge and skills to confidently integrate AI into your professional practice.
The total fee* for the certificate is: 1200 CHF
*There are no other hidden costs.
There are no formal prerequisites for this certificate program.
Weekly themes and highlights (workshops + case studies).
In Week 5, you’ll design an AI strategy or a business case study and present your project. Coaching is included.
We are “Experts in Business Education”. Our core values stand on:
We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.
Check our gallery with student interviews, photos and latest graduation ceremonies.
SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.
With our unique programs you will strengthen your strategic vision, efficiency and leadership to manage today’s organizations.
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