The Immersion Week at SSBM Geneva day 3 started with a compelling lecture by Professor Hulya Kurt, centered on entrepreneurship and strategic thinking within the Swiss context. The session provided participants with a deeper understanding of Switzerland’s dynamic business environment, emphasizing the importance of adaptability, precision, and long-term strategic planning for founders and innovators.
Key insights highlighted how Switzerland’s ecosystem supports innovation while maintaining strong regulatory and economic stability, making it a unique landscape for emerging and scaling businesses.
In the afternoon, Dr. Olesya Meskina delivered an engaging and forward-looking session on AI agents for business leaders. The discussion focused on the growing role of artificial intelligence in transforming organizations, reshaping leadership responsibilities, and redefining operational processes.
Participants explored how AI is moving beyond automation to become an integral part of decision-making, strategy execution, and organizational design. The session encouraged critical thinking about how leaders can effectively guide teams through AI-driven transformation.
The day concluded with a thought-provoking “AI in Business” panel discussion organized by Dr. Iva Buljubasic, featuring Hulya Kurt, Dr. Olesya Meskina, Elmira Gazizova, and Aresh Irajpanah as the speakers.
The panel created a rich dialogue around artificial intelligence, leadership evolution, and its broader implications for business strategy and operations. Speakers exchanged perspectives on how AI is influencing decision-making structures, redefining leadership roles, and shaping the future of competitiveness in organisations.
Day 3 of SSBM Geneva’s Immersion Week was marked by meaningful discussions and interdisciplinary insights, bridging entrepreneurship, strategy, and artificial intelligence. The sessions highlighted the importance of adaptive leadership in an era of rapid technological transformation.
