At SSBM Geneva, we believe that the best learning happens where theory meets practice. This philosophy was once again demonstrated as Professor Dario Silić, PhD, represented SSBM Geneva at one of the biggest sporting events in the world, attending the FIFA World Cup match between England and Croatia in Dallas, USA.
The FIFA World Cup is much more than a football tournament; it is a global showcase of sports management, international business, event operations, marketing, fan engagement, and leadership. Experiencing such a world-class event firsthand provides invaluable insights into the complex ecosystem that drives the modern sports industry.
For Professor Silić, being present at the tournament was an opportunity to observe global best practices in sports event management while engaging with the vibrant international sporting community. These experiences enrich the classroom by bringing real-world examples, current industry trends, and practical perspectives directly to SSBM Geneva students.
Inspired by the world’s biggest sporting events, there has never been a better time to begin your journey in sports management.
To celebrate the excitement of the FIFA World Cup, SSBM Geneva is offering a 20% tuition scholarship on both the:
This exclusive offer is available until 19 July 2026.
Our Sports Management programmes are designed for ambitious future leaders who want to build successful careers in professional sports organizations, clubs, federations, event management, sports marketing, sponsorship, and the broader global sports industry.
At SSBM Geneva, students benefit from an international learning environment, industry-oriented curricula, experienced faculty, and practical insights that connect academic excellence with the realities of today’s dynamic sports business landscape.
Don’t miss this opportunity to invest in your future while taking advantage of our limited-time 20% tuition scholarship. Offer valid until the 19th of July 2026.
