Professional Certificate in AI in Marketing

Certificate Programs > Professional Certificate in AI in Marketing

Professional Certificate in AI in Marketing

The AI in Digital Marketing Certificate program is meticulously crafted to offer a comprehensive understanding of leveraging artificial intelligence (AI) within digital marketing strategies. Tailored to meet the demands of today’s rapidly evolving landscape, this program provides specialized training in harnessing AI tools and techniques for transformative marketing outcomes. Participants will delve into cutting-edge AI applications, exploring how machine learning algorithms can optimize customer targeting, personalize content delivery, and enhance campaign performance across various digital platforms.

Through hands-on exercises and real-world case studies, participants will develop proficiency in AI-driven data analysis, predictive modeling, and automated campaign management. Guided by industry experts, this program ensures participants stay at the forefront of emerging AI trends and best practices in digital marketing:

  • Harnessing AI for advanced customer segmentation and targeting, enabling precise audience identification and personalized messaging.
  • Implementing AI-powered chatbots and virtual assistants to enhance customer engagement, streamline communication, and provide round-the-clock support.
  • Utilizing natural language processing (NLP) algorithms to analyze and optimize content for SEO, ensuring maximum visibility and relevance.
  • Leveraging AI-driven predictive analytics to anticipate customer behavior, optimize marketing budgets, and forecast campaign performance.

Upon completion, participants will be equipped with the expertise to drive impactful results, revolutionizing digital marketing strategies with the power of AI.

Certificate Price


The certificate program is appropriate for all those that wish to develop professionally, increase their marketing skills and knowledge and their implementation, and seek career advancement by getting certified.



    Course start: Anytime
    Language: English
    Duration: 4-6 weeks (depends on your pace)
    Format: Online
  Commitment: 8-10 hours per week
    Certificate: Awarded by SSBM Geneva
    Fee: 499 EUR


Upon completion of the AI in Digital Marketing Certificate program, you will:

  • Attain proficiency in deploying AI-driven tools and platforms to extract actionable insights from vast datasets, revolutionizing your approach to analyzing website traffic, user behavior, and conversion rates.
  • Cultivate expertise in integrating AI techniques into SEM strategies, enabling you to craft compelling ad campaigns, conduct sophisticated keyword research, and optimize ad performance to achieve unparalleled visibility and engagement.
  • Develop practical skills in AI-powered data analysis, campaign management, and performance optimization, empowering you to navigate complex digital marketing landscapes with confidence and precision.
  • Remain at the forefront of AI-driven advancements in digital marketing, continually updating your knowledge base to capitalize on emerging trends and implement best practices effectively.
  • Translate theoretical knowledge into tangible results through immersive hands-on experiences and real-world case studies, solidifying your mastery of AI in digital marketing and enhancing your ability to drive impactful outcomes in today’s dynamic marketplace.




1. Evolution of computing and the Internet
2. The impact if the development of computing on marketing
3. Intelligent Marketing Applications
4. AI and Machine Learning
5. Application of Machine Learning Algorithms in Marketing


This course is presented entirely online. Module can be completed in your own time and at your own pace. This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online courses.


All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.


Upon successful completion of the certificate you will be awarded with a diploma delivered by SSBM Geneva.

What will this certificate program bring to your career?

  • Utilize AI-powered analytics tools to track user behavior, engagement, and conversion rates across various marketing channels.
  • Analyze AI-generated insights to assess the performance of marketing campaigns, including email, social media, and content marketing.
  • Implement AI-driven A/B testing methodologies to optimize website content, email subject lines, and ad creatives for higher conversions.
  • Monitor AI-driven algorithms to analyze website traffic sources and user interactions, refining marketing strategies in real-time.
  • Identify trends and patterns in customer data through AI-powered predictive analytics for targeted marketing segmentation.
  • Continuously refine AI-driven marketing strategies, including personalized recommendations and dynamic pricing, based on real-time insights for improved performance and ROI.

Is this certificate for you?

This certificate program caters to individuals immersed in the dynamic realm of AI in marketing, blending practical experience with theoretical insights. Tailored for professionals lacking formal certification yet deeply engaged in communications roles within the AI marketing landscape, it offers a unique curriculum.

Diving into modern communication strategies, the program explores cutting-edge AI applications, equipping participants with the tools to navigate and excel in today’s organizational context. By marrying theoretical concepts with practical tactics, the certificate empowers students to adeptly manage AI-driven marketing initiatives.

A primary objective is to enhance participants’ skill sets by providing a comprehensive understanding of both internal organizational dynamics and external market environments influenced by AI technologies. Through this program, individuals gain invaluable insights to thrive in the evolving landscape of AI-powered marketing.

Upon completion, graduates receive the prestigious “Professional Certificate in AI in Marketing” conferred by SSBM Geneva, recognizing their expertise in leveraging AI for effective communication strategies and achieving organizational goals.

Student Testimonials

  • I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.

  • The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.

  • SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.

  • I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager

  • I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.

Programme structure

Upon completing the certificate program in AI in Marketing, students can pursue various job opportunities, including:

  • AI Marketing Specialist: Utilizing AI tools and techniques to optimize marketing strategies, analyze customer behavior, and personalize marketing campaigns.
  • Data Analyst/Scientist: Extracting insights from marketing data using AI algorithms, statistical techniques, and machine learning models to improve marketing ROI and decision-making.
  • Digital Marketing Manager: Overseeing digital marketing efforts and leveraging AI technologies to enhance targeting, segmentation, and campaign performance across various online channels.
  • Marketing Automation Specialist: Implementing AI-driven marketing automation platforms to streamline workflows, personalize customer experiences, and improve lead generation and nurturing processes.
  • AI Product Manager: Leading the development and implementation of AI-powered marketing products and solutions, collaborating with cross-functional teams to meet business objectives and customer needs.


The total fee* for the certificate is: 499 EUR

*There are no other hidden costs.


There are no formal prerequisites for this certificate program.

Programme structure

1. Evolution of computing and the Internet
2. The impact if the development of computing on marketing
3. Intelligent Marketing Applications
4. AI and Machine Learning
5. Application of Machine Learning Algorithms in Marketing


Course will cover each topic with several online video lectures.


To pay for the certificate go HERE.

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Still Wondering Why Study at SSBM?

SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.

With our unique programs you will strengthen your strategic visionefficiency and leadership to manage today’s organizations.